Promoted Pins Coming to Pinterest
No social media player worth its salt can keep going without generating revenue via some form of advertising / promotion and it looks like Pinterest is no different.
In a post on the Pinterest blog, CEO and Co-founder, Ben Silbermann, promises that these pins being promoted from certain businesses don’t announce a new ad littered Pinterest experience. Obviously, the folks at Pinterest are expecting a little backlash and are doing what they can to nip it in the bud.
I know some of you may be thinking, “Oh great…here come the banner ads.” But we’re determined to not let that happen. While we haven’t figured out all the details, I can say that promoted pins will be:
—Tasteful. No flashy banners or pop-up ads.
—Transparent. We’ll always let you know if someone paid for what you see, or where you see it.
—Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
—Improved based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.
Do you find this comforting as a user or are you so excited as a marketer that your head might explode?
It looks like Ben is hoping for a little of both with his closing comment in the post:
Thanks so much for all your support these first few years, and we hope you’ll keep pinning with us for many years to come!
Translation: Please don’t have a hissy fit because we need to make some money.
Happy promoted pinning!