Posted September 20, 2013 6:44 am by with 1 comment

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Pinterest LogoHey, you knew it couldn’t last forever, right?

No social media player worth its salt can keep going without generating revenue via some form of advertising / promotion and it looks like Pinterest is no different.

In a post on the Pinterest blog, CEO and Co-founder, Ben Silbermann, promises that these pins being promoted from certain businesses don’t announce a new ad littered Pinterest experience. Obviously, the folks at Pinterest are expecting a little backlash and are doing what they can to nip it in the bud.

I know some of you may be thinking, “Oh great…here come the banner ads.” But we’re determined to not let that happen. While we haven’t figured out all the details, I can say that promoted pins will be:

—Tasteful. No flashy banners or pop-up ads.

—Transparent. We’ll always let you know if someone paid for what you see, or where you see it.

—Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.

—Improved based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.

Do you find this comforting as a user or are you so excited as a marketer that your head might explode?

It looks like Ben is hoping for a little of both with his closing comment in the post:

Thanks so much for all your support these first few years, and we hope you’ll keep pinning with us for many years to come!

Translation: Please don’t have a hissy fit because we need to make some money.

Happy promoted pinning!

  • Don

    It’s naive to think any business can survive without revenue. After listening to several interviews with Ben Silberstein, I do believe he understands the Pinner Community, and what makes it interesting to its users. I actually get frustrated when users upload images and do not credit them, or list their source. I’m in love with a Wool Jacket I pinned to one of my boards, and I would appreciate an ‘Ad’ that let me know where I might find it, or one similar. I don’t think he will go ‘crazy’ like Facebook has. I think Zuckerberg has bowed to investors at the expense of his Facebook Experience, and will ultimately see the bulk of his users exodus over ongoing Privacy Issues. I know Pintrest will one day go public with an IPO, but its less likely they will make it feel like a hostile takeover of their User Base. I’ll hope for the best, and if it feels intrusive, I can always just save some Pins to my Photo Library and move on. Cheers.