As the world slowly converts from DVD to Blu-ray, the digital side of the movie and TV industry is moving faster than anyone ever anticipated. When companies first talked about downloadable movies and streaming, folks said, why would I want to watch a movie on my computer? Then they trudged off to Blockbuster to rent the newest release.
Then Netflix came along and said, why drive when you can have a rental delivered to your mailbox? Redbox also found a compromise by putting DVD rental machine in the grocery store. Pick up dinner and a movie, all in one place.
So what’s more convenient than that? How about watching almost any movie or TV show instantly, any time of the day or night from almost anywhere. That’s digital.
Netflix and Hulu had control of the streaming market. Blockbuster tried and failed. iTunes and Amazon came in with an easy way to buy or rent digital downloads. Even Walmart got in on the action. Now, it’s Target’s turn.
The program is called Target Ticket and right now it’s open only to select Target team members (employees) and REDcard holders. There’s also a mobile app for iOS and Android so you can watch on most newer devices.
If you’re looking to buy, new movies will run between $12.99 and $14.99 or you can rent for under $5.00. TV shows can be downloaded for $2.99 or you can buy entire seasons for a package price.
Out of the gate, Target Ticket will have all of the major TV networks and several pay cable shows, too. I love the choice of films they use for their demo screen.
Ninja power! (Kill Bill right next to Teenage Mutant Ninja Turtles! Yikes!)
I’m all for digital downloads and streaming but I’m not sure what Target is going to do to stand out from the crowd. I assume you’ll be able to buy using your Target card, so maybe that’s a plus? A beta tester left comments saying there are more new releases than on Netflix. Another said it was better than iTunes but didn’t say why.
Digital hasn’t been around that long, but it still feels late to get in the game. Unless Target has an exclusive agreement with a major studio, I don’t see how they’re going to take the business away from iTunes and Amazon. I guess at this point, they just figure there’s plenty of digital business to go around.
What do you think? Is there still room for more operators in the digital movie and TV market?