100 Most Loved Companies. Do You Agree?


A survey by APCO Worldwide has produced a list of the top 100 companies.

According to Adweek

APCO surveyed 70,000 consumers in 15 major international markets about 600 of the world’s biggest brands to arrive at its top 100 rankings. Interestingly, the Washington, D.C., firm’s study measured eight emotional feelings people have toward brands: understanding, approachability, relevance, admiration, curiosity, identification, empowerment, and pride.

Nancy Bachrach, an APCO senior advisor, said marketers “need to know which emotions affect [sales].”

Do you consider these emotions in your marketing efforts? It’s an interesting area to consider. Here is the list. Let us know your thoughts in the comments. My only thought is Yahoo is number 2?

100 Most Love Companies

  • cynthialil

    Walt Disney I get but Yahoo?

  • Elmer Boutin

    I agree, Cynthia – Disney I totally understand. I just heard some great examples as to their excellent on the Unpodcast last week. Yahoo at #2? I like them, but not more than Tim Horton’s (please open one in Austin!).

    Sysco is an interesting one, too. While they are excellent at what they do, I never considered them a household name.

  • sayakipli

    Let us know your thoughts in the bdo168.com

  • Reginaldo Pereira

    Ok, I agree with some of them.. but in Brazil we have companies like Petrobras, Vale, Itau, Embraer, Ambev, that are also International companies and I can’t see them there.

    My company in Brasil is is Dr Sergio Luiz Cardoso de Faria, plastic surgery

    http://descubramedico.com.br/medico/sergio-luiz-cardoso-de-faria

  • thebabe22

    Apple? why not? although I love to hate it…

  • http://www.ryan-key.com/ Ryan Key

    Surprised to see Amazon so low on the list and Yahoo so high. Wonder where most of this sample took place. Must have been Western Europe. http://www.ryan-key.com