Facebook and Cisco are going into business together on a project that will help both consumers and business owners. It’s called CMX for Facebook Wi-Fi.
How CMX for Facebook Wi-Fi Works:
- Consumers connect to the network of a participating business, open their browser on any mobile device or laptop, and a Facebook check-in page appears.
- After checking in, consumers are directed to the business’ Facebook Page, where they can receive the latest information about the venue.
WiFi is one of those things that wasn’t even on my radar five years ago but now feels like a necessity. Whether I’m at the grocery store, the mall, at a restaurant, I feel the need for free WiFi. It’s how I check prices, download coupons and entertain myself while I’m waiting for my order. Sure, I have a data plan on my phone but 3G often leaves me high and dry. I’d trade a check-in for a WiFi connection without hesitation.
But wait! There’s more!
- Facebook provides aggregated anonymous insights about people’s activity on their Page, including demographics such as age, gender, and city.
- Businesses can analyze this data to better understand their customer’s preferences and deliver targeted promotions – ultimately improving their advertising and marketing campaigns.
- Driving more check-ins through Facebook Wi-Fi will also increase a business’ brand exposure, by increasing the number of stories generated about them, and will make businesses more discoverable in Facebook’s Graph Search.
Now we’re talking.
Once a customer checks in, they’re redirected to the business Facebook page. That gives you an instant opportunity to offer them an incentive to buy, talk up new items, announce promotions etc. The user can also “like” the Facebook page and use the social sharing options. If the customer is a regular visitor, they can click to check-in automatically every time they visit. Easy for them, more data for you.
If you have a brick and mortar location, Facebook has a page to walk you through the set-up. It seems fairly easy and there’s a bypass option if you don’t want to force your customers to participate in the plan.
Would you trade a check-in for free WiFi?