Facebook made a bold move today but opening up room for updates from four additional services on their Home app. If you have Facebook Home on your Android phone, you will soon be able to add Flickr, Pinterest, Tumblr and Instagram updates. (Facebook for Android Beta testers have it now.)
Look how nice.
For those unfamiliar with the app, what it does is present the latest update from Facebook or one of these services on the lock screen of your phone. When you “wake” your phone, voila, there it is – a great big, glorious photo. From there, you can zoom, scroll to the next update, even like / heart / star the image. Then it’s a simple click to unlock your phone and get to your app screen.
This update is significant because it shows how prominent these social networks – particularly photo networks – have become in our lives. There’s an emotional impact to seeing a new photo every time you glance at your phone because it means someone in your circle of friends is doing something. This isn’t a screensaver that randomly changes, these are live updates from human beings. At the same time, it does keep your lock screen fresh and it eliminates the need to decide what to use as wallpaper.
For marketers, this could be big. With Facebook, I’m not sure if brand page updates show up in the normal mobile feed. (Can someone tell me if this is true or not for Facebook Home.) But certainly, Pinterest, Tumblr and the rest don’t discriminate. If you update your business Pinterest, that photo could end up being the lock screen image for many of your followers. Just look at that sample photo from Pinterest. A couple of clicks and I could buy it. That’s power.
If you’re an Android user and you have beta access to this app, I’d like to hear your thoughts. Tell me what you know in the comments below.