Content marketing works and it is gaining more and more traction in the B2B space.
It’s not a matter of whether or not someone is going to do some form of content marketing. Now it’s a matter of how much is being done. Apparently according to the “2013 B2B Content Marketing Benchmarks, Budgets and Trends” which was put together by The Content Marketing Institute and Marketing Profs B2B marketers wish they could do more but it’s a matter of time.
Not in a “Oh we will get to it” sense either. No, instead it’s in a “We don’t have enough time to do this!” manner which is troubling. (Click image to enlarge)
Take a little deeper dive though and we see that the issue of time is much worse for smaller companies than it is for larger ones.
The time concern is just one of the issues that pose problems for online marketers but it’s the one that is the most troubling since you can’t manufacture more time. Even if you could, good content takes a fair amount of time to do well. Compound that issue with the fact that not everyone is cut out to write content and many smaller players simply won’t invest in outsourcing content creation. It’s a short-sighted look at things and businesses suffer as a result.
Check out the entire report and get a strong sense of al things content marketing. How do your efforts stack up to the findings?