Posted October 4, 2013 4:55 pm by with 2 comments

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screamOctober is the month for Halloween horrors, so it’s the perfect time to reveal the devastating news – ads are coming to Instagram.

I know, this isn’t the first time you’ve heard about it but that’s because the company has been slowly conditioning everyone to accept the inevitable. They thought, if you had months to get used to the idea, you wouldn’t freak out and do something awful. . . like stop using their app in retaliation.

Even yesterday’s blog post by Instagram was loaded with soothing, carefully chosen words:

Over the past three years we’ve watched with amazement as Instagram has grown to a global community of more than 150 million people capturing and sharing the world’s moments. Instagram is a place where people come to connect and be inspired, and our focus with every product we build is keeping it this way.

Translation: we realize that you made us and you can break us.

We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business. In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.

Translation: if we only put in a few ads at a time maybe you won’t notice.

Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.

Translation: if we can mask the fact that you’re actually looking at an ad, we’re going to do it.

We’ll also make sure you have control. If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.

Translation: advertisers may pay the bills but we’ll dump them in a New York minute if you’re unhappy.

As always, you own your own photos and videos. The introduction of advertising won’t change this.

Translation: we have no interest in your stuff. Really, you’re not that good.

Thanks for listening, and stay tuned for more details. We’re excited to continue building Instagram alongside this inspiring community.

Translation: everything we said here could change any minute.

Responses from users include:

  • I’m moving to a paid service because I’d rather pay than look at ads.
  • I can’t wait to see those high-quality video ads eat up my data plan minutes
  • Not very intrusive. No big deal
  • My mom lost her job and now she makes $120,000 a year taking surveys online.

Ads are coming – this is the cost of using a free service. Deal with it.

  • trlkly

    You really think the people who really hate ads are going to just “deal with” their existence? That’s exactly why Instagram is being so cautious–the users have a way to opt out of any advertising. And using their service without paying for it is probably worse to them than using a competitor.

    I personally just won’t support the ads because I don’t see any point in ever using the service. Even the fad of making pictures look old seems to have died out. I’m honestly surprised that Facebook ads aren’t enough to support them now.

  • OscarHerreraMX

    Hola que tal, interesante nota es
    increíble que Instragam va tener muy pronto para publicar anuncios