Posted October 31, 2013 6:07 am by with 7 comments

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As a marketer, I started using infographics to drive visibility, traffic, and leads for my clients around four years ago. Yes, I was a bit late to the game, but immediately saw massive value in this type of promotion strategy and engaged with our good friends at Avalaunch to help in the creation and promotion of these graphics for my clients.

Because we were driven marketers, my colleague Ash Buckles and I were always asking, what’s the next for the infographic? Is it video infographics, interactive infographics, etc.? I’m not sure anyone really had a good answer back then and I’m not sure they do today either.

I will tell you, that we’ve seen some cool video infographics, like this one from MDGadvertising titled “A Marketer’s Guide to Pinterest” or this one from Lemonly titled “’s Pop Culture Halloween Costumes of 2012”, but these are few and far between.

So what’s really next for the infographic? We at Stryde believe that incorporating parallax scrolling into your graphics and turning them into an interactive web page is the future! Let’s talk about parallax scrolling for a moment and then why we believe it is far better than an infographic or even a video infographic.

What Is Parallax Scrolling?

According to Wikipedia, the term “parallax scrolling” refers to a scrolling technique in computer graphics, wherein background images move by the camera slower than foreground images, creating an illusion of depth in a 2D video game…” Clear as mud right?

We started noticing early this year, a number of websites that relied solely on parallax scrolling to introduce their brand to their consumers, Lexis being one of them. Here’s one of their sites. After digging deeper and uncovering many others, we decided that it would be really cool to incorporate this technology into an infographic and make it a product offering to our clients and we just launched our first one this week over on the website! Here’s a link to the Obamacare piece we did for them.

So why are parallax scrolling infographics in a league of their own?

Parallax Scrolling Is Interactive

Unlike an infographic where you read data points as you view an image and a video where you listen and follow along, a parallax graphic is interactive. Your visitor has to take action (scrolling) and consume each piece of information that is displayed on their screen. And we all know that anytime you can get an individual to interact with your brand, the higher the chances are they will remember you the next time they need something you offer.

More People Talk About Parallax Scrolling Pages

Because parallax scrolling is interactive and somewhat new, it will most likely leave a lasting impression meaning more people will be talking about them. This includes the media, bloggers, and your average joe schmoe. When people talk that means your site/page/graphic will get more links and shares in the process which helps with your SEO!

Content Is Crawlable

Another huge benefit of a parallax scrolling graphic is that the content is crawlable. Yes, you can transcribe your infographic and put it at the bottom of the post, but I’ve always felt that is tacky. Obviously, we all know what the benefit is of crawlable text and you can also add your internal links from within content instead of the transcription. This is a win-win if you ask me!

Super Easy To Repurpose

Lastly, because a parallax scrolling graphic started out as an infographic, they are extremely easy to repurpose. First, you can take the graphic and submit it to all of the infographic directories out there. Second, you can slice it up and put it in a slide deck and submit to Slideshare, DocStoc, and Scribd. Third, you can create micro blog posts to be posted on your blog or on third party blogs to generate additional awareness. Fourth, if you’re feeling ambitious, you can turn it into a video.

As you can see parallax scrolling infographics are freaking awesome! Will they really be the future, we don’t know for sure, but we expect to put together many more of these and look forward to writing more about our experiences and success stories in the process!

About The Author

Greg Shuey is a digital marketer for Stryde, a customer acquisition firm driven by holistic digital marketing strategy and execution. When not working insane hours trying to build and grow a business, Greg likes to chill with his wife and kids and loves to perform one off technical audits for small to medium sized businesses. You can learn more about his SEO audits here.

  • Adi

    Infographics are terrible inventions. Really, really terrible. As a blogger I have no idea what I’m supposed to do with them. Most are far too long to wrap descriptive text or commentary around, yet far too thin to act as standalone content.

    Simply horrible. I’d rather you a) did some good quality research (no puff PR ‘surveys’ please), and b) presented that research to me in a way that I can use to create my own content.

  • Chris London

    Great article!

    Having played many 2D video games as a kid I don’t think “Parallax Scrolling” is accurate. All of the animated infographics I’ve seen the background moves at the same speed as the rest of the site, they just have things flying around the screen. Here is a true example of parallax scrolling: All of the infographics with animations I would probably just call them “Animated Scrolling” or “Scrolling-controlled Animation”

    Even still, I think you’re dead-on that these animated infographics are the next wave of infographics and what comes after those? I have no idea!

  • Carson Ward

    Thanks for the thoughts, Shuey. This guy continues to be one of my favorite examples of parallax scrolling:

    As to whether it’s the future of infographics – I hope not. Doing parallax right is hard, and it’s easy to do in a way that gives a poor UX. If we start hammering on this tactic, chances are users will stop being interested by the change and start associating it with crappy content. Our industry has a history of this type of thing with directories, guest posting, infographics, etc. Hopefully the industry can keep the quality up with a tactic this time.

    • Greg

      That’s half the reason why I believe they are the future. To do it right is super hard and expensive.

      • Carson Ward

        Sure, makes sense; there will always be a place for cool things done right. IMO that’s true of parallax, IGs, and even guest posting.

  • Morgan Hauck

    Great thoughts in this post, Greg. Thanks so much for the mention of Lemonly in it! The link to the Halloween video is along with other examples of the other video graphics. We’re just beginning to work on a slough of responsive/interactive infographics and are excited to release and see what’s next in that realm for them.

  • Herbert Kikoy

    Well, its a great possibility but I dont think that it would be a god thing to incorporate Parallax Scrolling with inforgraphics. Just a thought!