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Mobile Commerce Data Defines What Is Truly Mobile for the Affluent


eMarketer has put together a thorough examination of the state of mobile commerce.

Of all the data that is shared in this report (free but you have to fill out a form) what I found quite interesting was the way that the affluent use mobile in tie lives.

The chart below shows how they use both smartphones and tablets in the mobile commerce sense.

The Affluent and Uses of Mobile

What comes to mind in this data set is wondering just how mobile tablets and their users really are. Most of the activities that are shown to be tablet centric are those that require less mobility. That said, are people TRULY using their tablets as true mobile devices or are they simply using the tablet as a replacement for their laptop when they are feeling a little less than mobile?

In the end as tablets get smaller and smartphones get larger, maybe the phablet will be even more commonplace?

What do you think?