Training Point: You Are Being Watched ALL THE TIME

If there is one thing that companies need to be telling their employees is that they should NEVER assume that no one is watching them.

The latest instance of someone being caught on tape shines a ‘not so positive’ light on the United States Postal Service (USPS). As if this quasi-governmental agency isn’t suffering from enough bad publicity, this latest video showing an employee making a very special delivery isn’t going to help its already sullied reputation.

Because employees don’t understand the true reach of video cameras or they simply don’t care (which is the more likely to be correct answer), public relations people and those with the responsibility of protecting the reputation of a company have increasingly high job security these days.

Horrors! Instagram Ads Are Coming Soon!

screamOctober is the month for Halloween horrors, so it’s the perfect time to reveal the devastating news – ads are coming to Instagram.

I know, this isn’t the first time you’ve heard about it but that’s because the company has been slowly conditioning everyone to accept the inevitable. They thought, if you had months to get used to the idea, you wouldn’t freak out and do something awful. . . like stop using their app in retaliation.

Even yesterday’s blog post by Instagram was loaded with soothing, carefully chosen words:

Over the past three years we’ve watched with amazement as Instagram has grown to a global community of more than 150 million people capturing and sharing the world’s moments. Instagram is a place where people come to connect and be inspired, and our focus with every product we build is keeping it this way.

Twitter Files IPO Revealing a Lack of Profits Three Years Running

1371406_25798697Twitter filed its first public financial statement yesterday and it wasn’t good. In short, they’ve never made a profit. They lost $67 million in 2010 and $164 million in 2011, $79 million last year and this year they’re already down $69 million for the first six months. Ouch.

It’s not that they aren’t making money. They made $317 million last year but obviously they spent more than that – thus the lack of profit. What amazes me is how companies can continue to move forward with such huge losses. If I run out of money at the end of the month I can rob Peter to pay Paul for maybe another month or two, but after that there’s no catching up.

Social Ad Buys Remain Relatively Small but Growing Percentage of Marketing Spend

The day that Facebook (and now Twitter as its IPO is approaching) is waiting for is when the percentage of ad budgets spent on social media advertising matches the amount of talk there is about paid social media advertising.

Talk is apparently cheaper than ever these days since social and its retargeting capabilities etc etc are talked about incessantly but as shown by the chart below from eMarketer it still garners a relatively small percentage of marketing spend.

Social As Percentage of Ad Budgets

While it may seem low to some the real question is how far will it grow? As Twitter and Facebook mature as advertising platforms and their product sets get deeper it will likely help more and more ad spend get funneled in their direction.

At a Fork in the Road? Take the Marketing Pilgrim Job Board With You!

forkinroad“When you come to a fork in the road … Take it” – Yogi Berra

The Marketing Pilgrim Internet Marketing Job Board is a great place to find those opportunities that will help you show what you can do. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your October openings here.

Have you seen the new listings this week (as of October 4th)? Here is a sampling:

Facebook Flickr, Pinterest, Tumblr and Instagram Options to Home App

Facebook made a bold move today but opening up room for updates from four additional services on their Home app. If you have Facebook Home on your Android phone, you will soon be able to add Flickr, Pinterest, Tumblr and Instagram updates. (Facebook for Android Beta testers have it now.)

Look how nice.

facebook home apps

For those unfamiliar with the app, what it does is present the latest update from Facebook or one of these services on the lock screen of your phone. When you “wake” your phone, voila, there it is – a great big, glorious photo. From there, you can zoom, scroll to the next update, even like / heart / star the image. Then it’s a simple click to unlock your phone and get to your app screen.

The Pitch Agency Takes an Immersive Approach to Creating a Social Media Campaign

The Pitch 1800flowersLast week, on the AMC series The Pitch, two agencies were asked to create a social media campaign to encourage social gifting through 1-800-Flowers.

The two agencies, ONE/x and COR, both attended the meeting then took off to pursue their ideas in very different ways. COR went the traditional route. They called all their people together for a brainstorming session, generated 30 ideas then began narrowing the field.

ONE/x took a different route. Instead of heading back to the office, they took a field trip to a flower shop. They immersed themselves in the experience of buying flowers, interviewing people, taking photos. And, in a slightly creepy way, asked buyers to hold the image of a loved one in their mind as they smelled and touched the flowers.