Content marketing works and it is gaining more and more traction in the B2B space.
It’s not a matter of whether or not someone is going to do some form of content marketing. Now it’s a matter of how much is being done. Apparently according to the “2013 B2B Content Marketing Benchmarks, Budgets and Trends” which was put together by The Content Marketing Institute and Marketing Profs B2B marketers wish they could do more but it’s a matter of time.
Not in a “Oh we will get to it” sense either. No, instead it’s in a “We don’t have enough time to do this!” manner which is troubling. (Click image to enlarge)