Website owners are spending 9x as much money getting people to their website than they do converting them, however most websites still have a conversion problem! At this year’s Conversion Conference in London, Gareth Davies from Marketing Pilgrim was on hand to listen to some of the world’s leading conversion experts share some of their top tips.
1. Every conversion rate is an average of many conversion rates, such as new visitors, return visitors, mobile etcí – Matt Althauser, Optimizely
2. Incentivize people in the company to come up with new testing ideas, you can even make it a game – Matt Althauser
3. Orbit presented higher priced items to Mac users when they arrived at their website and saw an increase in conversion – Matt Althauser