Report: Google Increases Locations Serving Search Requests from 200 to 1400

google-logo1A study coming from USC shows that Google is working to improve the delivery of search results by utilizing the same network infrastructure used to deliver content.

The Press Room for USC gave some of the findings from the research

Over the past 10 months, Google search has dramatically increased the number of sites around the world from which it serves client queries, repurposing existing infrastructure to change the physical way that Google processes web searches, according to a new study from USC.

From October 2012 to late July 2013, the number of locations serving Google’s search infrastructure increased from from a little less than 200 to a little more than 1400, and the number of ISPs grew from just over 100 to more than 850, according to the study.

Facebook Postpones Auto-Play Video Ads for Now

facebook-icon 1When I look at the announcement that Facebook will be holding back their auto-play video ads until at least next year, the consumer side of me breathes a huge sigh of relief. In more than a few ways the marketing side does the same thing.

Why the relief? In my opinion (not that of Marketing Pilgrim necessarily) I dread the interference of auto-play video in how I use Facebook. It sounds extremely intrusive so I can see it being a headache for personal use. Now, if I feel that way as a consumer, are there more that feel the same way and will get ticked if my ad interferes with their Facebook needs and wants? If there are I would have to wonder if an investment in this offering would be a good thing.

30 Percent of the Population Gets News From Facebook. . . They Just Don’t Mean To

1-Facebook-and-NewsAccording to a new study by the Pew Research Center, 30% of US adults consume news on Facebook. But the vast majority (78%) didn’t log on for that purpose, they just happened to see news posts in their feed.

Only 4% of those surveyed said Facebook was an important source for news and that makes me feel better about the world.

I can’t be too snarky though, because I get a lot of my news from Twitter. The reality is that we live in a content heavy world. A story breaks in China and people on the ground start posting the details on Twitter and Facebook within minutes.

Warning! Warning! The First Instagram Ad is Here. This is Not a Test

instagram first adCan someone tell me when advertising became a dirty word? At their best, ads are entertaining and enlightening. They introduce us to new movies, and products and places to visit. They offer us good deals on cool stuff and they herald the coming of the holidays.

Not all ads are good ads. I get that. And sometimes they do interrupt a perfectly good TV show or app experience or video – but even in the worst cases, it’s a few seconds of boredom and it’s done. But when it comes to a graphic ad – there’s not even a waste or time. Not interested, just move along to the next item.

Yet, once again, a social media company is introducing the ad concept as if it was a coming plague.

You Say e-mail but the New York Times Says email

NYT Style GuideWhile it doesn’t sound like much of a big deal, the New York Times has updated its style guide and it could be the place to go to find out if you are minding your online ‘p’s and q’s”.

Does it sound petty and ridiculous? On the surface a little but what it really is an indication of the continuing maturity of the online space. It may sound overdone but the more formal the web gets it could indicate a more controlled approach to the traditionally wild west approach.

The Verge reports

It’s Friday So Start Opening Those Emails!

It’s Friday and many folks are in a good mood because the weekend is here. They may also be looking for something to do or something to buy which may explain why research shows that emails get opened on Friday more than every other day of the week but Tuesday.

eMarketer reports on findings from an October 2013 study from GetResponse.

Email Marketing and Fridays

What does information like this mean to you as an Internet marketer? Only you can know that. What do you think though? let us know in the comments.

Have a great weekend!

The Most Shared Branded Instagram Video Award Goes To. . .

snoopygram dancePeanuts’ Snoopygram!

Instagram used to be all about the pretty pictures, but Unruly’s new “Instagram Video Guide for Brands” shows that branded video is now a driving force on the network.

First, the big numbers — 150 million active use, 55 million pieces of content are shared every day, generating a 1.2 billion engagements every 24 hours. Crazy, right?

The good news for marketers is that 40% of the 1,000 most shared videos came from brands. That means the Instagram generation is willing to help you spread the word about your product as long as you can catch their eye in a fun or exciting but always native way.

The Peanuts brand grabbed the highest number of social shares with a total of 26,963 shares all time. 26,516  came through Facebook, only 447 went to Twitter.