Posted October 28, 2013 3:10 pm by with 3 comments

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Pinterest just signed a new partnership that will add more data to images and they’re doing it all for you – the user.

If you believe that, I have an oceanfront, beach house in Nebraska I’d like to sell you.

Pinterest’s new partner is Getty Images. You know, the people who own a tremendous amount of online images that everyone co-ops and uses without paying the required fee. Before anyone throws stones, let me say that I try to do the right thing when sourcing photos here or on any of my blogs, but it’s a tricky business. Once a photo is out there, it’s often impossible to find the original source. When I use a photo from a site like Stock.XCHNG, I’m putting my faith in the people who uploaded the photo in the first place. What more can you do?

Let’s get back to Pinterest:

getty images on pinterest

 Here’s their photo example of how the new Getty arrangement will work. (Which I’ve borrowed on the assumption that it’s an example for the press to use.)

Getty’s mechanical eyeballs will scan Pinterest to find photos that came from their stock. It will then tag on a set of data fields showing the caption, the photographer, the collection and credit info.

Now here’s Pinterest explaining why this is in your best interests:

For example, you may stumble across a pin of a delicious dish that strikes you as something you might like to make someday. Unfortunately, if the original pinner uploaded the image and skimped on the description or if the link is broken, we probably couldn’t tell you that it’s scallops with brussels sprouts, chorizo and mustard fondue. Also, if you searched for “scallops with brussels sprouts,” we wouldn’t know that this great image by Getty Images contributor Thomas Barwick is a match. With Getty Images’ help, we hope to be able to make this image more useful and suggest another recipe with scallops and brussels sprouts or healthy scallop recipes.

I’m not sure that I’d ever have a desperate need to identify a plate of food, but it would be helpful to know the name of a celeb in a photo and details of the event.

As a side note, that photo is making me hungry. Need to wrap this up and get lunch.

More from Pinterest:

As part of our agreement, we’ll pay Getty Images a fee for the data they share and will help make sure that their images get proper attribution. We’re just getting started with Getty Images but we’re excited about the possibilities of what their data can help us deliver. Stay tuned for updates!

Interesting. The way I read that, Getty is tired of having their photos show up on Pinterest and rather than play the boy with the finger in the dike they’ve agreed to allow Pinterest to pay for the actions of their members.

What do you think? Is this really in the best interest of the Pinterest users or is this program going to make Pinterest pins very messy?


  • S. Emerson

    When I first the news I also thought this is more about Getty finding images used w/o proper credit than anything else.
    Unfortunately people still don’t understand copyright infringement and think because it is on the web it’s free for everyone to use.
    It would be nice if Pintrest used this technology to help everyone out, not just Getty images.

  • Hi Cynthia. Very interesting, I think if anything this will help buy Pinterest’s valuation by calming investor fears over copyright infringement penalties. If this technology spreads to all photos (somehow!) it will be great promotion for retailers and photographers to be able to include their information with photos that people pin.

  • E.S. Ivy

    I found your post searching for what I’m hoping this arrangement will mean – I would love for this to make it easier to pin photos with the correct credit to the photographer. I’d love to start pin boards for inspiration for my books, but I don’t want to misuse anyone’s photos.