Samsung Scores Big With NBA Deal
Personally I am not an NBA fan but that doesn’t matter as a marketer. There is no denying that the NBA has a pretty broad appeal these days with stars like LeBron James and Kobe Bryant on the court and character like Charles Barkley off the court.
That said, Samsung is investing $100 million is a deal to sponsor the league this year. That’s a lot of iPhone users seeing Samsung phones, tablets and TVs as well as other Android users seeing the full scope of Samsung’s product offering.
The NBA and Samsung’s deal is valued at $100 million over three years, The Wall Street Journal reported on Sunday, citing people who claim to have knowledge of the agreement. Under the terms of the deal, Samsung will provide to the NBA both televisions and tablets for use courtside when the NBA starts its new season on Tuesday. The televisions will act as the monitors referees use to review close calls, according to the Journal.
So which is it? Apple or Samsung? iOS or Android? If you are a marketer it’s both. As a user what is your choice?