Search Still King of Digital Ad Revenues in First Half of 2013
The Interactive Advertising Bureau (IAB) has released its first half of 2013 report regarding the digital advertising world.
Search is still taking the lion’s share of the advertising revenue picture but mobile along with digital video to a lesser degree have been the areas of true growth in the sector.
Is your spend reflecting the same findings?
Where do you think these numbers will be in 2014?