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Study Reveals Reasons for Executives Delaying Digital

It’s 2013 so nobody still has issues with getting involved in the digital space, right?

Well, according to a study conducted by the MIT Sloan Management Review and Capgemini Consulting and reported by eMarketer it appears that there are still barriers.

Corporate Cultural Barriers for Digital

We don’t have time for this right now? Really?

We don’t know how to that? Then learn it.

This is the way we’ve always done it. So what?

The rest of the questions / concerns get progressively worse.

What will it take to make folks like this see the light? Maybe it’s just waiting until they age out? That seems to be the most likely since not everyone is going to get onboard. They just aren’t. Time to move on, right?

What do you think? Do you still hear these ‘excuses’?

  • sigh

    This is my world … I have heard at least 4 of those 6 “reasons” – within the last three months … sigh.

  • http://blog.wishpond.com/ Adella @ Wishpond

    Hi Frank. These kind of made me laugh… I think the fact that executives don’t understand digital marketing is the root of all of these excuses. For executives in the upper-echelon, they’d rather stick with what they know, even if it is visibly declining, than take a change on looking foolish when trying to utilize digital marketing!