Posted October 23, 2013 6:41 am by with 2 comments

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image00With over 70 million users in a little over 3 years, Pinterest is a social media network that is growing rapidly. This social network is a great place where people share recipes, crafts, jewelry, fashion, inspirational quotes, photography, and more. It is primarily used to share images, 80% of Pinterest users are female, and the most popular age group on Pinterest is between the ages of 25 and 34. This is a great tool for marketing your business, though, because people who are referred to products on Pinterest spend 70% more money than visitors referred from other channels. This makes Pinterest a great place to market your products and services. If you are going to use this network, though, to build up your brand, here are a few things to keep in mind.

Take a Look At What’s Popular

You can look at the most popular pins, which should give you an idea for the kind of things users want to see on Pinterest. How can you contribute to what is current? Do you have some interesting images to add that relate to your business? Do you have any pins that relate to the pins that are trending? Use what is popular to brainstorm and come up with your own ideas.

Interact with Others

Don’t just post your own pins and be done with it. Follow other boards, re-pin interesting pins, and write your own comments on re-pins. Don’t simply use Pinterest to promote your business. Use it to share interesting pins. For example, if your business is a jewelry store that primarily sells engagement rings, maybe you could have a wedding category where you post fun wedding ideas. If you are posting interesting content that people want to see, this will help to create brand recognition and brand loyalty simply because your brand will be attached to interesting images.

Post Original Content

Are there any interesting infographics you could make? Are there interesting photographs you can post? Does your business have a graphic designer or visually creative person who could create some exciting images? These are all great things to consider. Up to 80% of all pins on Pinterest are re-pins so it’s important to have consistent original content that people will want to share. This is the best way to promote your business and get your brand name out there.

Use Content Found on Pinterest For Blog Posts

Find an interesting infographic, photograph, or image and write a blog post based on the pin. Make sure you get permission from the original poster and give them credit. This can be a great way to connect with other users and share content.

There are many ways to use Pinterest to market your business. Don’t be afraid to get creative and think outside the box because the possibilities are endless.


About the Author

Sara Crawford is a freelance writer from Atlanta, Georgia who often blogs for SolutionBuilt, an Atlanta SEO company. She is very excited and passionate about the ever-expanding world of internet marketing.

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  • Sarah Bauer

    Thanks for the informative post, Sara. Like with all social media platforms, I think it’s important to do a bit of listening on Pinterest first to discover if your target audience is active there. If so, as you said, there’s plenty of room for creativity for marketing on the platform!

    Sarah Bauer
    Navigator Multimedia

  • Today pinterest is also a good alternative for Facebook and its commonly use in business to brand sales and products. So share attractive content on Pinterest to drive traffic to your site.