What the Government Shut Down Means for Internet Marketers
Sorry, but the US Government is closed until further notice. Sounds weird but it’s true. As of this morning, all non-essential government workers are out of work for who knows how long.
Museums, national parks, The Food and Drug Administration will stop doing routine safety inspections and even some websites will stop functioning.
Government agencies who have social media accounts will also stop posting and replying.
The biggest issue is the impact on the economy. I’m not big on actual numbers. I prefer to look at the human side. Government workers have no idea when they’ll be paid again or if they’ll be paid for time lost. That means they’re going to stop spending on anything that isn’t essential. If those are your customers, you’re going to see a decrease in sales.
If your business relies on tourism to any of our nation’s fine parks, landmarks or museums, you’re going to take a hit. The barricades are up so there’s no reason to book a trip to Yosemite on a travel site or even buy the camping gear from an online retailer. Anyone with a mom and pop operation like a local restaurant or bed and breakfast. . . yikes.
On the business side, be aware that the IRS is going to suspend most of their services. They are still collecting taxes but if you have a problem, you won’t be able to get anyone to help you. (Not that it was easy before the shut-down.) Small business loans from the government are also on hold.
Planning to leave the country on business? If you don’t have a passport already, getting one could be a problem.
For many agencies, the work will keep piling up, so if it’s a long closure, workers will be overwhelmed when they get back which means further delays on any government paperwork.
If you had anything riding on Twitter’s IPO, that’s on hold, too.
The good news is that the mail will still arrive daily and police, military and fire personal will still be on the job keeping us safe. For more on what’s closed and what’s not, visit USA.gov.
Here’s hoping that the folks in Washington can get this resolved very soon.