Marketing Pilgrim's "Video" Channel

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YouTube Music Subscription Offering On Its Way



youtube new logoBillboard magazine is reporting a new music subscription service will be available by the end of the year.

YouTube is preparing a premium on-demand music service — akin to a Spotify, but with video — to launch later this year, according to several sources familiar with the plans.

The service, designed with mobile listening in mind, will have a free component and a premium tier that offers unlimited access to a full catalog of tracks similar to what’s already available via YouTube’s parent company, Google Inc., via its All Access subscription music service. Premium features would include the ability to cache music for offline listening and removing ads.

My teenage daughter uses YouTube as a primary way to discover new music and spread the word with her friends. If there was a formalized service around all the music that exists there already, I suspect she would be all about it.

YouTube and the music it has, along with great video that could ever be seen in the past, is a much better use of the service vs. the stupid human tricks that one could waste days on.

How do you use YouTube? Would you pay for a premium service?