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comScore October Media Metrix: Talking Politics and Fashion




comScore stayed up all night counting the ballots and the results are in. According to the Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013 politics and fashion were the big winners.

Unfortunately for many Americans, the boost in political traffic was due to news of the government shutdown. This resulted in a 21% uptick from the prior month.

Comscore Oct 2013In 2012, the top category was also the result of bad news. 83,197,000 logged on to weather related sites to learn more about Hurricane Sandy.

This year, we left the disasters behind for a taste of glitz and glam. 61,661,000 people visited a beauty, fashion or style site in October of 2013. Last year, that category didn’t even make the top 10. Was there a big fashion story that caused the bump this year? If you’re a fashionista and you know, tell us about it in the comments below.

Moving over to percent of change, more people than ever were practicing retail therapy giving the category a 61% boost. I don’t know exactly what qualifies as an online “mall” store but I would imagine it includes retailers with a variety of products such as Amazon, Walmart, Target, etc. (comScore, please feel free to correct me if I’m wrong.)

In both 2013 and 2012, Flowers / Gifts / Greetings showed a 30% boost in traffic likely due to Halloween. This year, car rentals and tax sites also saw significant boosts in traffic.

comScore Top 50 Properties (Desktop Only):  October 2013

Finally, we turn our attention to the top 10 web properties of October 2013.

Comscore top 10

Interesting to see that Google came in second under Yahoo. Those positions were reversed in 2012. Missing from this chart is last year’s sixth place holder Ask Network. That allowed Turner Digital to move up from 11th into that coveted Top 10 spot.

Apple, eBay and Craigslist were all down a few spots compared to last year but they all still made the Top 20.

Climbing the charts is Tumblr, going from 40th place / 29,369, 000 visitors in 2012 to 29th place /  36,263,000 visitors in 2013.

Linked In also had a nice bump from 24th place in 2012 to 19th in 2013 with 51,149,000 visitors.

Other sites that saw a boost in traffic include WebMD, Target and Pinterest.

Have you changed your surfing patterns since last year? Which sites are you visiting more often?