You know you are big when a redesign of a button gets press attention. Heck, we don’t even talk about our own design changes here at Marketing Pilgrim and most wouldn’t notice.
Although we think we are somewhat important we know we are a mere pittance compared to the behemoth that is Facebook. That’s why we will tell you about the button redesign that won’t change the world but could up engagement with the social network.
The redesign looks like this.
From the Facebook developers blog we are told
Today, we’re introducing a new design for both Like and Share to help people share more great content across the web. We’re already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks. If you are currently using the old Like button, you’ll be automatically upgraded to the new design as part of our roll out.
Nice huh? How about this assessment from The Huffington Post
Button placement also matters. According to The Huffington Post’s Head of Product Nico Pitney,
“We place the Like and Share buttons right below the headline of our articles and in a persistent left side bar that stays with the user when they scroll down the page. We want to give people every opportunity to like and share content, and, at this point, I like to think we’ve made it hard not to engage in social actions.”
And there is the rub. It’s not about what is being said, it’s about if it’s being passed around. We’ve made it hard not to engage in social actions? That’s not marketing, that’s beating a reader into social submission. Even if the article was a real turd, which can happen to the best of us :-), the way HuffPo approaches is that their ‘readers’ better share it or else.
Well, we are getting to the point where it’s not about having better content but rather it’s about better arm twisting so action will be taken.