YouTube Responds to Comment Backlash By Improving the Bob Filter

youtube bobWhen YouTube switched the entire site over to the Google+ based comment system, I’m sure they thought they were doing what was best for everyone. Or, they didn’t care and they just wanted to increase traffic to Google+ for all sorts of financial reasons.

No, that can’t be it. A site that depends on the continued presence of content providers and users would never put financial gain in front of user satisfaction. . . would they?

Either way, they made the change and the Bob Army arrived – guns a blazing.

Google Puts Reviews for Businesses in One Spot

Google is trying to help business owners get a grip on their reviews which can be the lifeblood of many SMBs.

On the Google and Your Business blog we get

Today, we’re introducing Reviews in Google Places for Business. Now you can learn what your customers are saying about your business on Google and across the web, in one place. If you have a verified business listing, you will now see your customer ratings and reviews in the easy-to-use review inbox.

Reviews from Google in One Place

It’s cool and it’s easy. But does the around the web review part include Yelp? Don’t hold your breath.

Can An Awesome Product Overcome Reputation Issues?

Amazon-LogoHere at Marketing Pilgrim, we are especially sensitive to stories about corporate reputations. Our founder Andy Beal and his Trackur product specialize in helping companies keep track (get it?) of what is being said in the online space.

In most cases, when there is some concern or issue around a product or service, many are quick to jump on the reputation crushing bandwagon to express their concerns, be they real or imagined. People like to be part of a group especially when they can get some sense of making a difference, no matter how artificial it is. But how far will they go to bring a brand down if it is something they really like?

Infographic: SMBs Getting This Mobile and Social ‘Thing’

SMBs have a more difficult time adopting all the areas they are told they ‘have to be in’ mainly because of resources.

That aside they are getting the hang of things. A recent infographic from BIA/Kelsey (hat tip to SAI) shows just how much these folks are becoming more social and mobile in their approach. Agree? Disagree?


Marketing of the Future Will Be a Multiscreen Endeavor

While it’s relatively easy to feel the tide moving in the direction of a multiscreen environment for those who are faced with the challenge every day, the vast majority of business people will need to be educated about just how important multiscreen will be in the very near future.

A recent study conducted by Nielsen and the Association of National Advertisers and presented at eMarketer makes it very clear that the multiscreen world is upon us and changing the face of advertising rapidly.

Just look at these numbers regarding allocated spending to multiscreen campaigns when asking marketers and advertisers about where this is going in just three short years.

Total Media Spend Integrated Multiscreen

Now when asked about which devices will be important the trend is obviously moving toward the mobile world. Surprisingly though, the computer itself doesn’t take quite the swan dive in rankings that one might think.

Twitter’s New TV Conversation Targeting Helps Advertisers Connect with TV Fans

neilsen twitter ratingTwitter may be the number two social media site (or three. . . or four. . . ) but it’s number one when it comes to TV talk. In the last few years, they’ve hitched their wagon so closely to the TV networks one can’t move an inch without the other.

Yesterday, Twitter announced the launch of their new TV Conversation targeting system. Using what they call “conversation mapping technology,” Twitter can show a promoted Tweet to any user who is discussing a given show at any moment. For advertisers who are already promoting their products during a show, this is a way of adding an extra level of interactivity. For everyone else, it’s just another way of reaching a very specific target audience.

comScore October Media Metrix: Talking Politics and Fashion

comScore stayed up all night counting the ballots and the results are in. According to the Media Metrix Ranks Top 50 U.S. Desktop Web Properties for October 2013 politics and fashion were the big winners.

Unfortunately for many Americans, the boost in political traffic was due to news of the government shutdown. This resulted in a 21% uptick from the prior month.

Comscore Oct 2013In 2012, the top category was also the result of bad news. 83,197,000 logged on to weather related sites to learn more about Hurricane Sandy.

This year, we left the disasters behind for a taste of glitz and glam. 61,661,000 people visited a beauty, fashion or style site in October of 2013. Last year, that category didn’t even make the top 10. Was there a big fashion story that caused the bump this year? If you’re a fashionista and you know, tell us about it in the comments below.