Find What You Are Seeking on the Marketing Pilgrim Job Board

seekWhat we seek we shall find; what we flee from flees from us. - Ralph Waldo Emerson

The Marketing Pilgrim Internet Marketing Job Board is a great place to find those opportunities that will help you move forward. You can find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your November openings here.

Have you seen the new listings this week (as of November 21th)? Here is a sampling:

Infographic: The Definitve Local Review Site Chart

Local reviews are the lifeblood of many in the restaurant business and they are becoming increasingly important to businesses of all types who serve a local clientele.

This chart put together by LocalVisibilitySystem.com does a great job of helping show the ins and outs of a ecosystem that can be difficult to manage. (Click the image to enlarge)

Local Review Site Chart

What is your experience with local reviews as an SEO or a business owner? Good? Frustrating? Something else?

(Hat tip to MP’s own Andy Beal for this great piece of data)

Yahoo Offers Native HD Image Ads and YouTube Makes Takeovers Work on Mobile

Modern display advertising is a balancing act. You need an ad that is “native” enough so it flows seamlessly through the surrounding content without annoying the viewer but at the same time it has to be different enough to pop and grab the viewers attention.

Yahoo and YouTube are both experimenting with some new options that, at a glance, appear to work quite well.

Yahoo Image Ads

Yahoo just launched this new type of ad that fits neatly into the ever-popular slide show. They say the ad “harnesses the beauty of HD images for vivid, personal and emotional brand storytelling.”

I find it funny that they use the word “vivid” then use a softly muted photo as their example.

FiatImageAd3Cropped1-630-USE

Looking for the Best Hot Chocolate in the US? Check the New Pinterest Place Pin Map

Brrr. . .it’s cold out there. Perfect weather for a rich cup of hot chocolate. But if I’m going to spend $4.00 on something I can make at home, I want to know that I’m going to get the very best cup of hot chocolate in the whole US of A.

To the Pinterest Place Pin Map!

place pins

According to Pinterest’s latest pin spin, there are 15 excellent places to buy hot chocolate in the US. The list was compiled by travel guru Fodors but it doesn’t stop there. If you follow the board, then send a Tweet to @FodorsTravel or an email to socialmedia@fodors.com with a link to your Pinterest profile, they’ll make you a board collaborator. And you know what that means. That means a marketing opportunity and the integrity of the list goes right out the window.

Are You A/B Testing Your Display Campaigns Too Much?

 

Screen shot 2013-11-19 at 10.09.22 PMThis post comes from our Display Channel sponsor AdClarity.

Testing is important. We have all been taught that we need to test every element of our campaigns. From the publishers we use to the size of the Submit button on our landing pages – every little nuance can affect conversions and must be optimized and then re-optimized.

But is there such a thing as too much testing?

Alas, no . . .

Even once you optimize an element and improve conversion, you can always improve more. What worked yesterday may not worked tomorrow. A new headline may perform wonderfully. A new hero shot may increase conversions. But, for some reason, when you combine the two, sales may plummet. You must test, re-test, and test again.

Infographic: Holiday Mobile Shopping

Mobile Infographic PreviewTis the season to be hyping!

It’s the holidays so it must mean that mobile shopping is going to dominate the holiday buying landscape.

Well, it’s not quite like that but mobile shopping is growing. This infographic from Blue Chip Marketing gives you some insight into the space. Do you see it the same way?

Click Continue Reading to see the whole infographic.

Forget Black Friday, Is Your eCommerce Store Ready for Thanksgiving?

target pressWalmart, Target, K-Mart, Staples – they’re just a few of the stores that will open their doors on Thanksgiving with hopes of getting a jump on the holidays sales season. Many believe this is another step in the decline of the human race but honestly, is it more crazy to go shopping at 8 pm on Thanksgiving (leaving family members behind to clean up the mess) or stand in line at 1 am on Black Friday?

(Can we all take a moment to appreciate the blond woman in this press shot from Target. She’s simply having a wonderful Christmas time.)

The good news for online retailers is that a large portion of holiday bargain hunters aren’t going to venture out until it’s officially Black Friday. But that doesn’t mean they aren’t going to shop.