Posted November 13, 2013 1:12 pm by with 2 comments

Tweet about this on TwitterShare on LinkedInShare on Google+Share on FacebookBuffer this page

twitter logoTwitter has upped the game in social media by introducing Custom Timelines to the service.

In short, this offer allows for the organization of tweets either by hand or through an API so a more organized presentation of topics and events reports can be put together. From TechCrunch we learn

Twitter will let you create custom timelines based on topics, hashtags and more from Tweetdeck, it announced today. Twitter is also providing an API to allow developers to build this functionality into their products.

This will allow people to create powerful streams of information out of Twitter’s public firehose, effectively allowing anyone to curate individual streams of data tailored to a topic.

Essentially this is allowing timeline creators to be editors of sorts because they are choosing what goes and does’t go in the timeline. It sounds very labor intensive and it will be. The other option, for those who can’t do that, is an API.

Twitter’s Brian Ellin says that the custom timelines are ‘entirely new’. “You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API…This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.”

Each timeline is public and has its own page on, making it easy to share so others can follow along in real time as you add more Tweets. And since custom timelines are part of our Twitter for Websites toolkit, you can embed these timelines on your website.

TweetDeck may end up being the biggest winner, which is great for Twitter since they own it.

There are plenty of features of the new service but until the product truly rolls out its a lot of speculation (as always, right?) as to just how this will help Twitter. At the very least, it might it easier to tell a better story through Twitter since right now, trying to make sense of all the information that flies through Twitter is mind numbing.

Are you excited for Timelines?

  • I am interested in seeing Twitter custom timelines in action. It sounds incredibly functional when you read it fast, but I really wonder if the time spent organizing hashtags/tweets etc will be worth the end result.

  • Penelope

    Isn’t this what HootSuite already do?