Thanks

Thank You
Today is my last day as managing editor of Marketing Pilgrim and it’s been a great ride.

As I hand the reigns of Marketing Pilgrim back to its founding father, Andy Beal, I just want to say thanks.

First to Andy. He’s a great guy and can put up with a lot of crap. I tested him often, trust me :-).

And thank you to:

– The advertisers who worked with me over the years. My heartfelt appreciation goes out to each of you.

– Cynthia Boris – she comes up with the ‘cool stuff’ consistently.

– All of the folks who have contributed to the content here at MP.

– Those of you who have tolerated my typos and bad grammar.

– Those of you who hated my opinions and points of view.

– Those of you who blindly passed along our content without ever reading it.

– The bots and automated posters who worked so hard to add value to our content.

– Those of you who took the time to comment on our posts. Thank you for adding to the conversation (most of the time unless you were really obnoxious, completely off point or just spamming about a dry cleaning business or greeting cards or whatever).

I will still be around writing from time to time if Andy is desperate.

In the meantime, I would seriously encourage you to consider reaching our audience with your product and/or service through whatever vehicles Andy will be conjuring up over the very near future. Our readers really are people who know the business and care about what’s going on. Oh and they make decisions to buy products (hint, hint).

Thanks again and I wish only the best for each and every one of you. God bless.

Could Facebook’s Algo Changes Really Push Advertisers Away?

facebook-icon 1Facebook has changed their News Feed algorithm in the very recent past and the impact has made several advertisers take a much closer look at just how well their efforts are reaching their target markets. The results have made many stand up, take notice and some are even taking action. That action means to stop running ads on Facebook.

Take for example, this intro to a story from Business Insider. It tells the initial story of many small businesses very well

Stephanie Stiavetti is a freelance food writer.

She is the author of a cookbook called “Melt: The Art of Macaroni and Cheese,” published by Little, Brown, and Company.

She is at the vanguard of a swelling movement against Facebook.

How Accepting Bitcoins Could Help or Hurt Your Business

Bitcoin SignDo you know what Bitcoins are? Before today, I thought I did but I was wrong. My mission to understand this new form of virtual currency started with an article on Bloomberg called “Bitcoin Buys Burgers to Beer as Shoppers Go Virtual.

I had always assumed that Bitcoin was like Paypal. You put real currency into an account so that you can use it to buy things easily. It’s like an ATM card with a Mastercard or Visa logo. Only, it’s not.

Bitcoin is actually an entirely separate form of currency. It’s the digital equivalent of using Monopoly money to pay for your meal. It’s not minted or backed by any one country. And though we need to compare it to our native currency just to keep our brains on straight, it actually has no relationship to almighty dollar. . .or the Euro or the British Pound.

71 Percent of All Internet Users Check into Facebook on a Regular Basis

73% of online adults now use social networking sites.

That’s almost three-quarters of the people roaming the internet at all hours of the day and night. That’s impressive. . . and important. But you already knew that. Sure we all complain that Facebook is hiding our posts and Tweets don’t get the RT’s they used to and Pinterest is great if you sell home goods but. . .

Forget the but. Social media usage is on the rise and marketers will have to find a way to stay visible. Let’s look at some of the data from the Pew Internet and American Life Project: Social Media Update 2013.

Pew Social Media UsageDark blue beams are last year. Light grey is this year. Even with all the grumbling we hear about Facebook, usage slid up from 67% to 71%.

Matt Cutts on Duplicate Content

It’s very slow from a news perspective right now so why not go to something practical like a Matt Cutts video talking about duplicate content from earlier this month.

The video that follows immediately after is about guest blogging as well which is always a fun subject to consider.

Do you have a real strong grasp of what is considered duplicate content these days?

Think Your Product Is an Impulse Buy? Run a Daily Deal

Recent research from Ryan Partnership (download page for study) shows just what online tools are best at helping move products.

If you have something that may not be a necessity but might be categorized as an ‘impulse buy’ it looks like daily deal sites are your best bet. This chart has been reproduced by Marketing Charts. Click the image to enlarge.

RyanPartnership-Digital-Tools-Most-Influence-Users-Dec2013

As we have seen over and over this year one of the mainstays of the online space is still email. The talk and the hype goes to social media but email looks to be one of the most effective ways to sell in the online space.

It’s not the sexy choice but when it rings the online register, who cares?

This Was No Boating Accident: Sharks Use Twitter to Keep Swimmers Safe

“Australia: Sharks Use Twitter To Warn Swimmers”

Sounds like a headline from the Weird Weekly News but it’s actually quite true. Scientists in Australia have attached transmitters to 320 sharks so they can monitor their movements. When a shark swims within a kilometre (that’s 0.621371 miles to you and me) of a beach, the transmitter sends a message to a computer which then generates a warning Tweet.

The messages show up on the Surf Life Saving Western Australia’s (SLSWA) Twitter feed.