Facebook’s Organic Reach Waning for Marketers So Spend More on Ads Now!
Facebook is doing something for the greater good of those using the service. They are cleaning up the News Feed. How nice, especially when the result of this move is to limit the organic reach of page updates.
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.
If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
Dadgummit! Facebook is looking to get more ad dollars. Who woulda thunk?
Facebook isn’t exactly hiding the fact either. In a news post they tell us outright
As the dynamic nature of News Feed continues to follow people’s patterns of sharing, Page owners should continue using the most effective strategy to reach the right people: a combination of engaging Page posts and advertising to promote your message more broadly. Advertising lets Pages reach the fans they already have and find new customers as well. The fans you have matter. In addition to being some of the most loyal customers, fans also make the advertising on Facebook even more effective.
It’s pretty funny how these altruistic changes serve to help the bottom line much more than they do the users.
Should we expect anything else from In-Your-Facebook’s advertising machine that needs to feed hungry investors? If we do then we are pretty stupid.
Of course, I am being a little over the top with the cynicism and sarcasm. Right?
Have a great weekend and enjoy the new ad filled news feed that has only the most relevant posts jammed in between the ads.