Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Facebook’s Organic Reach Waning for Marketers So Spend More on Ads Now!

facebook-icon 1Facebook is doing something for the greater good of those using the service. They are cleaning up the News Feed. How nice, especially when the result of this move is to limit the organic reach of page updates.

AdAge explains what this really means

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.

If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”

Dadgummit! Facebook is looking to get more ad dollars. Who woulda thunk?

Facebook isn’t exactly hiding the fact either. In a news post they tell us outright

As the dynamic nature of News Feed continues to follow people’s patterns of sharing, Page owners should continue using the most effective strategy to reach the right people: a combination of engaging Page posts and advertising to promote your message more broadly. Advertising lets Pages reach the fans they already have and find new customers as well. The fans you have matter. In addition to being some of the most loyal customers, fans also make the advertising on Facebook even more effective.

It’s pretty funny how these altruistic changes serve to help the bottom line much more than they do the users.

Should we expect anything else from In-Your-Facebook’s advertising machine that needs to feed hungry investors? If we do then we are pretty stupid.

Of course, I am being a little over the top with the cynicism and sarcasm. Right?

Have a great weekend and enjoy the new ad filled news feed that has only the most relevant posts jammed in between the ads.

  • 100fm6

    First down step for Facebook

  • Steve Minks

    Thanks for the article Frank. In the fast paced world of digital, FB will soon become a dying monster in its relentless pursuit of $’s. Its days are numbered as the No 1 social platform and as soon as Google manages to get its ever expanding vast array of tools, products and services fully integrated and working synergistically, its game over for FB

    • Debs Smith

      I don’t think that’s necessarily true. Most people I know are vehemently distrustful of Google. They’re distrustful of Facebook too, but for now it’s a case of “The Devil you Know”. Google have had plenty of time to get their sh*t together but they’re failing. From what I can see they’re never going to be a match for Facebook. If anyone is going to take the people away from Facebook it’s more likely to be a complete unknown with a product similar to Facebook’s early days, but they’d have some pretty big boots to fill.

  • http://www.thelibertarianrepublic.com/ Austin Petersen

    How Facebook Screwed The Libertarian Republic, Non-Profits And Small Publishers Everywhere | The Libertarian Republic http://bit.ly/1heu2rm