While Google’s IaaS (infrastructure as a service) offering going ‘live’ may not look like much of a marketing story it actually is.
First, understanding exactly what Google is doing with this new cloud offering might help with the context of this move.
After running the service in preview mode for over a year, Google is making its IaaS (infrastructure-as-a-service) Google Compute Engine (GCE) available as a full-fledged commercial service.
The company has established a service level agreement (SLA) where it guarantees GCE to be available 99.95 percent of the time. It has also cut prices and increased the number of options the service offers.
GCE “is a long-term strategic bet for the company,” said Brian Goldfarb, Google’s head of cloud platform marketing, adding that “we have an incredibly high bar for what general availability means.”
The marketing angle is that Google is finding yet another way to get their advertisers even more intertwined with the company so that there will soon be few, if any, places where companies of all sizes can’t get what they need to run, market and grow their company through Google.
This will create more and more cries of Google being some form of a monopoly or something. You can count on that.
The question is what is Google really trying to do here. A lot of this effort is a response to Amazon’s success in the cloud business. It must rankle the folks at Google that a mere online retailer kicked Google’s tail for quite some time by offering hard core IT infrastructure services that make Amazon a trusted IT partner as well as the primary place to sell just about everything. That capability keeps people away from Google. Google no likey.
The PCWorld article continues
Prices have been cut as well. The price of a basic GCE service has been cut by 10 percent. The price of a standard one core instance, a n1-standard-1, has been reduced from $0.115 per hour to $0.104 per hour. Persistent disk storage has been reduced from $0.10 per month to $0.04 a month.. In addition, all charges to I/O traffic to disk have been eliminated.
Google wants in and they will make it happen. It’s what they do. As marketers we should all be on the lookout for services that tie into the ability to best utilize the giant Google advertising opportunity. You know it’s going to happen.
Are you paying attention to the technical side of your business as much as you demand that the technical side of your company pay attention to marketing? the lines are blurring more and more every day. Are you prepared to move forward?