Grammar Counts on Social Media. Who Woulda Thunk?
Typos and grammar faux paus may hurt your social media efforts more than you might think. Personally it’s my own worst nightmare because it happens too much in my life. I just hope people are forgiving but it looks like that may be a bit optimistic.
A study from Disruptive Communications in the UK shows which groups hold these issues against social media content producers.
Grammar and being too salesy are no-nos according to this study. The younger you go on the scale, however, the less likely grammar impacts anything.
Most people flagged up poor spelling and grammar as their number one turn-off. This is interesting because so often in social media we see brands being much less formal and even using heavily abbreviated txt speak, perhaps in an effort to appear more laid back and human. The survey findings show that this could actually be counter-productive and is more likely to annoy people than win their trust.
Broadly speaking the results were very similar across all age groups and between the different genders, with one notable exception. When we drilled down into the 18-24 age group, we found their biggest complaint was brands not updating frequently enough, which happened to be at the very bottom of the list for all other age groups.
Hw does grammar impact your experience with social media? Does it matter to you? Does it get in the way of your enjoyment or is it just not anything to get your knickers in a twist over?
Let us know in the comments.