As marketers try to find more ways to reach those in the social sphere they are turning more and more to social influencers. These are the people who have lots of followers and can help those followers make decisions for products simply because they tweet or post about it.
The bottom line here. If you have social influence you can cash in. You can also get free stuff but as it is in almost every aspect of business “Cash is king”.
Do you think these kinds of buys work in the long run? Do they move product? What’s your take?