YouTube has angered a lot of people lately with their forced Google+ comment update and their overly-aggressive copyright sweep. Today, they took a step toward getting back in the good graces by launching live events for (almost) every account.
Right now you’re probably saying to yourself. . . wait. . I thought YouTube already had live events. And you’d be correct-ish.
In the past, YouTube allowed favored channel owners to run live events. Many of these were tied to big concerts, video game releases and sports. You could also host a live event on Google Hangouts which would automatically show up on YouTube.
Now, all YouTube channels that verify their account and are in good standing will be able to live stream live video to the world. We’re rolling out the feature over the next few weeks, and you can see if you have access on the YouTube account feature page or wait for Live Events to appear in your Video Manager.
I clicked through to the Live Events page and found a huge button asking if I wanted to enable Live Events. I clicked it and that that was that. I’m open to live stream. I didn’t test the tool but I poked around and it looks pretty simple. If you’re beyond simple, there are options to use your own encoding program and customizations. You can add multiple camera feeds and insert mid-roll ads to monetize your event. Nifty.
If you’re new at this, YouTube has put together a handbook that walks you through everything you need to do and think about before, during and after the broadcast. Even if you’re not going live, they provide a lot of helpful information on how to optimize your titles, tags, and thumbnails and more.
My advice; don’t shoot for the moon. Live events are an excellent way to get one-on-one with your audience. Run a live demo or a tutorial. Encourage your followers to ask questions. Be yourself and don’t even think about getting fancy. Some of my favorite live events are all about one person teaching me how to do something I didn’t know how to do.
What would you do if you were going live in five?