If you had a single plain M&M for each Eminem album purchased on the Amazon MP3 Store over the holidays, you’d have nearly 100 lbs. of candy-coated chocolate.
That’s just one of the interesting and weird facts Amazon put forth this morning in their post-holiday wrap-up press release.
Mostly, it’s a self-congratulatory list, which is okay because they have plenty to be proud of. I mean, they single-handedly revolutionized the online retail business, setting the bar way out of reach for the rest of us small fish but. . . I’m not bitter because they sell TV on DVD box sets at unbelievably low prices.
We begin with business:
- On Cyber Monday, customers ordered more than 36.8 million items worldwide, which is a record-breaking 426 items per second.
- More than half of Amazon customers shopped using a mobile device this holiday.
Between Thanksgiving and Cyber Monday, Amazon customers ordered
more than five toys per second
- from a mobile device.
Kindle Fire was on fire thanks to:
- Prime Instant Video selection increased from 33,000 to more than 40,000 movies and TV episodes in 2013. Amazon Instant Video now includes more than 150,000 movies and TV episodes.
- Selection in the Kindle Owners’ Lending Library in 2013 grew from 250,000 books to more than 475,000 books—books that Kindle owners with a Prime membership can borrow for free with no due dates.
- More than 200,000 exclusive books were added to the Kindle store in 2013.
- There are now more than 100,000 apps and games in the Amazon Appstore and on Kindle Fire devices.
Remember that Mayday button? On Christmas Day Amazon beat its goal with an average response time of only 9 seconds.
- The most gifted Kindle book during the holiday season was “Sycamore Row” by John Grisham.
- The best-selling Kindle Direct Publishing author during the holiday season was H.M. Ward.
- Video Games: Call of Duty: Ghosts – Xbox 360; Just Dance 2014 – Nintendo Wii; Grand Theft Auto V – Xbox 360
- Toys: Snap Circuits Jr. SC-100 Kit; Spot It; LEGO Green Building Plate
- Music: “Artpop” by Lady Gaga; “Wrapped in Red” by Kelly Clarkson; “The Marshall Mathers LP2 (Deluxe)” by Eminem
- Amazon MP3: “The Marshall Mathers LP2” by Eminem; “Artpop” by Lady Gaga; “Pure Heroine” by Lorde
- Movies & TV: “Despicable Me 2” (Blu-ray + DVD + Digital Copy); “Star Trek Into Darkness” (Blu-ray + DVD + Digital Copy); “Man of Steel” (Blu-ray + DVD + Digital Copy)
Before UPS got their hands on it. . . .
- Amazon shipped to 185 countries this holiday.
- The last Prime One-Day Shipping order that was delivered in time for Christmas was placed on Dec. 23 at 10:22 p.m. PST and shipped to Carlsbad, California. The item was a Beautyrest Cotton Top Mattress Pad.
- The last Local Express Delivery order that was delivered in time for Christmas went to Everett, Washington. It was a Plantronics Audio 655 USB Multimedia Headset in Frustration Free Packaging ordered at 12:26 p.m. PST on Christmas Eve and delivered at 3:56 p.m. PST that same day.
- Amazon.com shipped enough items with Prime this holiday to deliver at least one gift to every household in America.
- Prime was so popular this holiday, that Amazon limited new Prime membership signups during peak periods to ensure service to current members was not impacted by the surge in new membership.
Now for the crazy stuff:
- Amazon customers purchased enough Crayola Marker Makers to be able to draw a line around the world four times.
- Amazon customers purchased enough Rainbow Looms from third-party sellers that the bands can stretch around the circumference of the Earth.
- Amazon customers purchased enough running shoes to provide a pair to every participant in the top 10 largest marathons in the world.
- Amazon customers purchased enough cross-body purses to outfit every attendee at a typical Taylor Swift concert.
- If you stacked every Himalayan Crystal Lamp purchased by Amazon customers this holiday season, the height would reach the top of Himalaya’s highest peak – Mt. Everest.
- If the Nylabone Dinosaur Chew Toys purchased during this holiday season were stacked on top of each other, they would be the height of more than 950 T-Rex dinosaurs.
- The number of “Star Trek Into Darkness” Blu-ray combo packs purchased would span the distance of 25 Star Trek Enterprise space ships.
- Amazon customers purchased enough youth archery kits to outfit every resident of Katniss Everdeen’s hometown, District 12, four times over.
- Amazon customers purchased enough Tovolo Sphere Ice Molds to fill Don Draper’s (of “Mad Men”) whiskey glasses for 251 years.
- Amazon customers purchased enough Cuisinart Griddlers to place one in every McDonald’s restaurant in the world.
Now let’s all bow down and give thanks to the creative writers and statisticians that came up with those numbers. They could be totally bogus but we wouldn’t know. So fun.