Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

New Twitter Board Member Has Used Twitter – Once



If you would like proof that those who are charged with leadership are often not all that aware of what it is they are helping to lead, just take a look at the latest board of director appointee for Twitter (Marjorie Scardino) and her Twitter ‘presence’ as of last night.

Marjorie Scardino Twitter Account

Quartz points out

Crazy, right? Not exactly. It turns out that most of Twitter’s other board members also use the service sparingly—that is, the board members who aren’t founders (Jack Dorsey and Evan Williams) or currently running the company (CEO Dick Costolo). Non-executive board members are expected to keep a certain distance from the day-to-day running of a business, but this, perhaps, is taking it to extremes.

Here’s the picture for you.

number-of-tweets-by-twitter-board-members_

What’s the takeaway? It’s definitely who you know and not what you know or do. Whether it’s in the Valley or not some things never change. Why should they?

  • agibsonuk

    I see nothing wrong with this. I doubt her day to day job will have much to do with the front-end twitter stuff. Likely brought in due to her success and experience at other companies. If she knows how to run a company, who cars if she knows how to tweet or not…

  • Robert

    The takeaway is that Quartz has no idea what’s important to Twitter’s board. You don’t appoint board members based on their use of a product; you do it based on what they bring to the company’s strategic goals.

    When you write “…it’s definitely who you know and not what you know or do”, are you implying she got the appointment because of who she knew at Twitter/within the Valley, or because of the depth of her international and domestic media network which is now available to Twitter? If you meant the former, take a look at her professional career. If it’s the latter, you expressed it in a way that’s typically derogatory when applied to a new appointment and doesn’t take into account her executive experience.

  • http://jeremypalmer.com/ Jeremy Palmer

    I have to agree with the other comments. Her using the service has nothing to do with her ability to add value as a board member. And the last paragraph about “who you know” is important in another context. Her connections may help Twitter make big deals with other companies.