This will be a case study in how to (or maybe how not to?) promote a movie but it will not likely be anything that other movies could get away with in the future. Why? This fits Will Ferrell perfectly but would it fit Leonardo DiCaprio? Doubt it.
Here is one of the extremes that the marketers of this movie have gone to as Ron Burgandy shows up as the real anchorman of a local newscast in Bismarck, ND this weekend. Just the fact that this was done in Bismarck is funny enough for me.
Stay classy, Pilgrims.