Should All Movies Promote Like ‘Anchorman 2′ Has?




If you are not aware of the impending release of Will Ferrel’s ‘Anchorman 2″ then you probably aren’t reading this post becasue it would mean that you are off the grid. In other words, promotions for this movie are all over the freakin’ place.

This will be a case study in how to (or maybe how not to?) promote a movie but it will not likely be anything that other movies could get away with in the future. Why? This fits Will Ferrell perfectly but would it fit Leonardo DiCaprio? Doubt it.

Here is one of the extremes that the marketers of this movie have gone to as Ron Burgandy shows up as the real anchorman of a local newscast in Bismarck, ND this weekend. Just the fact that this was done in Bismarck is funny enough for me.

Stay classy, Pilgrims.

  • http://wideeyedconcepts.com/ Sean Roulston

    Hi Frank! Thanks for posting about this. I had heard Ron Burgundy made an appearance on a newscast, but had not had a chance to watch it. As most of us know, video is king. This is a unique way of marketing the movie which I think has proved successful.