Study: Over Half of Web Traffic is Fraudulent
Not exactly the good tidings of the season that Internet marketers want to hear but if you are surprised by this number then you may not truly understand the Internet.
A recent study from Solve Media puts Q3 web traffic in the US at a 51% fraudulent rate.
This quote from the CEO of Solve sets a pretty high bar for marketers that only those with deep pockets may be able to hit.
“As fraudulent web traffic in the US rises, marketers must defend their hard-fought budgets by investing with publishers that ensure their branding is being seen by actual people who can truly complete purchases,” said Ari Jacoby, CEO of Solve Media. “With a verified audience, comes the guarantee that brand marketing will be effective online. As the market size of global display spending swells to $48.2B in 2014*, it’s a clear win for both publishers and advertisers to ensure audiences are human. To that end, we will see a rapid increase in investments made to protect audience integrity, as advertisers demand secure, verified engagements.”
Bad traffic is a problem for everyone. As spammers get more savvy the rate of the bad traffic will increase as long as there is a way to monetize it.
What are you doing in 2014 to ensure your web traffic is pristine?