It’s 2014! Does it feel any different? I know, you’re still trying it on to see how it fits. In the old days, we’d catch ourselves writing the old year on checks. Now that our web tools and mobile phones update automatically, it may take a little longer to sink in.
Still, it is a new year and that means it’s time to make your New Year’s Resolutions – only with a twist. This year, you’re going to actually follow through on the promises to yourself and we’ll be here all year to help. We believe in keeping it short and simple so there’s less chance of getting off track. So here we have. . .
3 Essential New Year’s Resolutions for Online Marketers
1. I will create and post a new video every month.
Video is already huge and in 2014 its going to be ginormous. According to comScore around 145 million people watch at least one video a month. 64% of viewers are more likely to buy a product online after watching a video. If you’re in the business-to-business biz, Forbes says 59% of executives would rather watch a video than read text.
The trick to keeping this resolution is not to get bogged down in the details. You don’t need fancy graphics, editing software or celebrity guests. All you need is a well-lit area to film, a basic camera (an iPad will work) and an idea. Create tutorials, present new products, give a tour of your office – just film something and post it. Then do it again next month.
2. I will brainstorm and implement 3 types of mobile interaction.
As big as video is, mobile’s right there beside it. Two years ago, it was all about the smartphone but now that tablets are smaller and cheaper. A third of all Americans own a tablet and they use it to shop more often and they spend more per transaction. The first thing you’re going to do next week is ask everyone you know to open your website on their phone or tablet. Keep track and try to find an example on as many as you can. (Ask them to send screenshots, too!) Really look at the user experience on mobile and then fix any trouble spots. This might be a tweak or it might be a full site overhaul, but it’s got to be done.
Over the next few months, hold some meetings, survey people, check out the competition and make some decisions. You might go with mobile advertising. Maybe create your own app or sponsor one that’s already out there. Pick 3 and make it so.
3. I will be a consumer at least three times this year.
Marketers spend a lot of time, money and effort bringing in new customers and clients. But often, those hard-won people have a bad experience when they hit the doors and never come back. That’s why you need to test the system every couple of months. Place an order. Contact customer service. Book an appointment. Talk to a sales rep. Do whatever it is a customer or client would do (as anonymously as possible) and see if you come away feeling frustrated or warm and fuzzy. Better you find out that the customer service number on the website is wrong than a customer who is already unhappy with their purchase.
That’s it. Those are my 3 essential resolutions for online marketers. Get it done and you’ll see an increase in happy customers and revenue.
Here’s to a happy and successful 2014!