Posted January 20, 2014 9:45 am by with 1 comment

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It’s all well and good that you’re smart enough to run a balanced marketing campaign, but are you tracking the right metrics. This infographic will help you understand the difference between vanity metrics and those that actually matter.

Metrics-That-Matter-Guide11(By, via)


  • Kristian @ SMG

    There is truth in this – however, I would add some shade of grey to the delineation…

    Those “vanity” metrics still have value as KPIs on the journey towards the “better” metrics – if you all you monitor is “leads generated” from social media and you get no leads at all in a period, you still need to refer back to other metrics to establish how to improve. Looking at a report which consists of a zero in the middle of a page doesn’t help you develop and improve strategy.