Marketing Pilgrim's "Infographics" Channel

Marketing Pilgrim's "Infographic" Channel is sponsored by Avalaunch Media. Avalaunch has created many of the most viewed infographics on the web and knows the intricacies of how to build a viral campaign. Avalaunch Media generates the idea, conducts the research, designs the infographic, and seeds the promotion in all the right places. Then, you sit back and watch your popularity take off. When you think Ideation, Research, Design and Promotion, think Avalaunch Media.

Are You Tracking the Right Marketing Metrics? [Infographic]

It’s all well and good that you’re smart enough to run a balanced marketing campaign, but are you tracking the right metrics. This infographic will help you understand the difference between vanity metrics and those that actually matter.

Metrics-That-Matter-Guide11(By, via)


  • Kristian @ SMG

    There is truth in this – however, I would add some shade of grey to the delineation…

    Those “vanity” metrics still have value as KPIs on the journey towards the “better” metrics – if you all you monitor is “leads generated” from social media and you get no leads at all in a period, you still need to refer back to other metrics to establish how to improve. Looking at a report which consists of a zero in the middle of a page doesn’t help you develop and improve strategy.