Matt Cutts decided his next 30 day challenge would be to cause chaos and angst in the SEO community by announcing the demise of guest blogging as a tactic for getting backlinks.
It’s a lengthy post, with lots of justifications for the move, but boils down to this:
“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”
According to my Twitter stream, just about every SEO I know was in favor of the move. Which goes to show the high caliber of SEOs I happen to know. As a blogger, I was also grateful to see this move. Why? Because I’ve grown tired of the gazillion guest post pitches I receive every day. Seriously, it’s become worse than the paid link spam emails.
Take this one, totally unsolicited:
Below is the link to the article for your review. If everything looks good you are free to post it.
“Implementing International BYOD Policies: Challenges and Solutions” ([Link to content farm generator])
If you have any questions please let me know.
Thank you so much!
Thanks, we’ll pass. It’s not on topic and we don’t accept posts from content farms.
It had gotten to the point where I had given up on accepting guest posts unless I personally knew the author and could vouch for the quality of their work. Now that Matt Cutts has said that guest posts for links are dead–or at least as dead as Google’s algorithms can detect them–I’m hoping to have some sanity back in my inbox.
Of course, much of the discussion centered around whether guest posts had any value at all, now that Google had taken action. Well, of course they still have value. There’s nothing like a quality guest post to get your name in front of a different audience and generate direct traffic back to your site. That’s something that Matt ended up clarifying with this addendum to his post:
“It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”
As the adage goes: guest posts are dead, long live guest posts!