Hear that? That’s the sound of a massive Tumblr rolling right at you. While you’ve been busy with Pinterest and Instagram, this beast has been slowly gathering mass and and now it’s too big to ignore.
According to Adobe’s just released Q4 2013 Social Media Intelligence Report, Tumblr’s RPV (Revenue Per Visit) rose 340% year-over-year making it the fastest growing network. But the real proof is in the dollars.
Let me clarify some of these numbers for you. Blue bars are Q4 2013, gray bar is Q4 2012. On the left we have Facebook rising from $0.71 to $1.22 (72% growth). On the far right we have Tumblr jumping from $0.25 to $1.10.
Twitter and Pinterest both come in under $1 RVP but they both showed impressive growth – 244% for Pinterest, 131% for Twitter.