Facebook Leads Revenue Per Visit but Tumblr is Number 2

Hear that? That’s the sound of a massive Tumblr rolling right at you. While you’ve been busy with Pinterest and Instagram, this beast has been slowly gathering mass and and now it’s too big to ignore.

According to Adobe’s just released Q4 2013 Social Media Intelligence Report, Tumblr’s RPV (Revenue Per Visit) rose 340% year-over-year making it the fastest growing network. But the real proof is in the dollars.

Adobe 2014 social_rpv_yoy

Let me clarify some of these numbers for you. Blue bars are Q4 2013, gray bar is Q4 2012. On the left we have Facebook rising from $0.71 to $1.22 (72% growth). On the far right we have Tumblr jumping from $0.25 to $1.10.

Twitter and Pinterest both come in under $1 RVP but they both showed impressive growth – 244% for Pinterest, 131% for Twitter.

The 2014 SEOs Silver Linings Playbook

With all the discussion surrounding what’s not working quite as well in SEO – from SSL encryption, to panda, penguin and humming bird updates. I wanted to focus our attention to what’s really working for us and hence the SEOs Silver Linings Playbook!

I’d like to discuss a couple of advanced SEO tactics and analysis – that work.

Advanced SEO interlinking

Acquiring high authority links to your site and building up domain strength is great but how can you effectively leverage the strength of your internal pages to further boost pages that don’t rank as well.  That’s where advanced SEO interlinking comes in to play.

Identify internal linking prospects

The first step is identifying your high authority pages. There are multiple ways of doing this but I prefer SEOMoz or Ahrefs.

Pop the Champagne! Display Ads up 32%, Paid Search 37%. Bing? Not So Much

We have a couple of reports that tell us that internet advertising grew quite nicely in 2013.

First up, Techcrunch has details from a new Nielsen report showing display advertising spend is up 32%!

nielsen-ad-spend-pct-change

Up next, The Search Agency would like you to know that the amount spent on paid search grew by over 37%!

Screen Shot 2014-01-28 at 8.57.07 AM

It wasn’t all good news, with Bing seeing a significant drop in impressions served: a 7% drop YoY and 29% from the previous quarter…

Screen Shot 2014-01-28 at 9.00.39 AM

So pop the champagne….except for you Bing. You need to go to the back of the room and think about what you’ve done.

 

Google AdWords Ramps Up Their Push to Get All of Your Ad Money

Google adwords hangoutI don’t know if it’s just the new year or something more pressing but I’ve never noticed this level of push from Google AdWords before. They’ve always done a good job of keeping their blog updated with helpful information but in the last few weeks, it’s been overflowing with news.

It started on January 15 with a post about upcoming features and improvements including – well. . . the title says insights for 2014 but it sounds more like a list of 2013 improvements.

 . . .So last February, we introduced enhanced campaigns for AdWords. With enhanced campaigns, it became much simpler to manage campaigns across multiple devices while optimizing for your customers’ intent and context — like their location and time of day.

Have You Considered Channel Sponsorship?

Have you considered placing your company in front of Marketing Pilgrim’s savvy audience of influential marketers? While we still have some great channels available, these companies are already a step ahead of you:

  • Avalaunch Media – infographic design and promotion services.
  • AdLift – get your free SEO audit today!
  • ClickZ Live New York – the must attend event for digital marketers.
  • SMX West – bringing the best internet marketing minds together in San Jose.
  • Text Link Brokers – go beyond simple back links, with Text Link Brokers various packages.
  • Marketing Optimizer – try their all-in-one web marketing platform.
  • Trackur – the world’s leading social media monitoring tools.

Your Channel Sponsorship not only gets your display ads in front of our audience, but you also get to display your brilliance with our native advertising options.

Pinterest Steps it Up Again with Pinterest Interests

New pinterest interestsPinterest is already one of the fastest growing social media networks on the web but they’ve got their sites set even higher in 2014.

The site is so simple, it doesn’t seem like they could do much to improve it and yet, over the past few months, they’ve added features that make it better and better. Or more accurately, they’ve added features that make it more accurate.

Today’s update is the best one yet, a new explore option that looks at your images and suggests options you might enjoy. But there’s more to it than that. The suggests are grouped by sub-categories so the response is more specific (and specific is good.)

Google Managers Could Face Life Imprisonment for Defamation…

Freedom of Speech…in India.

…for the words of a Blogspot.com customer.

Whaaat?

No, seriously. The WSJ is reporting on a case now before the Indian Supreme Court that will effectively decide if Google (and others) can be held “liable for criminal activities on its network.”

The case against Google was brought by Visaka, which makes corrugated cement and asbestos fiber sheets, after an anti-asbestos blog hosted by Blogspot contained allegations Visaka was being protected because it was backed by leaders of the ruling Congress party. Visaka said it had no connection to the party and filed a case charging Google India with criminal conspiracy, defamation and publishing content that is defamatory.