Pinterest Generates Four Times More Money Per Click than Twitter

CoxBlue Pinterest 1Pinterest can generate you four times more money per click than Twitter and 27% more than Facebook.

How’s that grab you? Before you rush off and start pinning, I’d like to remind you that your results may vary and probably will because unlike Twitter and Facebook, Pinterest has a very specific audience.

QuickSprout would like to help you succeed in this area, so they’ve put out an infographic called “How to Increase Your Pinterest Engagement by 275%.” (And that’s a very specific number.)

The graphic begins with the usual info; Pinterest is 80% women and moms are more likely to pin than the “average American.’ Proving the point that moms are anything but average!

Study Shows Consumers Actually Enjoy Interruptive Takeover Ads. Huh?

bamIf there’s one thing I truly despise on the internet, it’s an advertisement that pops up and blocks a site when I’m trying to read an article. But Undertone says I’m just plain crazy because their new study shows that people actually prefer these over-grown monstrosities.

Seriously?

I’m not calling them liars or anything but there has to be a problem with the question or something.

On the list of things I will believe:

Full-screen takeover ads drove 124% greater unaided brand recall than standard display ads.

That’s not surprising. It’s much easier to remember the cow you almost hit because it was standing in the middle of the road than a cow on the side of the road.

SMBs Say They’ll Spend More Money on Direct Mail and Banner Ads in 2014

SBMF-2014-InfographicSmall business owners don’t have a lot of wiggle-room in their budgets so how they spend their marketing dollars every year is a big decision. A misstep here could lead to red ink by Christmas but the right move could result in raises for everyone.

Marketing forecaster Ad-ology surveyed more than 1,000 small business owners and marketing decision makers to see how they planned to allocate their budgets in 2014. The answers might surprise you. They sure surprised me.

The infographic you see here is an overview of predicted spending. It’s a little small, so I’m going to pull out a few sections for a closer look. You’ll find a readable copy of the graphic here.

Survey Says Most People Watch TV While Watching TV

imageWith Nielsen counting TV Tweets and networks releasing their own second screen TV apps, one would think that every TV watcher is splitting his attention between the box and the. . . other box. 

Not true, says TiVo. A large number of people admit to multitasking on occasion, (48% cook, 23% have chatted online, 69% have surfed the web) 76% said that their primary focus while watching TV is on the TV.

This is even more true for TiVo users who have the ability to time shift a show to a more convenient time. Not surprising since it’s not as much fun to talk about plot twists three days after everyone else discussed the major move on Twitter.

Testing, Testing, Facebook Tests Their Own Mobile Ad Network

Facebook app screenAfter telling businesses that their Pages aren’t engaging enough to make the grade, Facebook announced a feature that’s aimed directly at businesses on Facebook. Big difference? The first one was free, the second one is paid.

Starting right now, Facebook will begin testing ads in the mobile app.

As mobile continues to move to more app-based experiences, advertisers want to reach people spending their time in apps and developers need new ways to make money.

All true.

To improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers and help mobile developers better monetize their apps, we’re running a small test to show Facebook ads in mobile apps. Our aim is to demonstrate even greater reach with the same power of Facebook targeting for advertisers both on and off Facebook.

Facebook Bumps Page Content From News Feeds Again

nlf0nHMOnce again, Facebook is changing the news feed to pump up the volume of personal updates vs branded Page updates. At least this time, they’re being honest about why they’re making the shift.

Usually, they play the “we’re just giving you what you want” card which never made any sense. I follow Pages for a reason, yet Facebook assumes to know what I want better than I do.

This time they’re admitting that it’s all about the numbers:

Through testing, we have found that when people see more text status updates on Facebook they write more status updates themselves. In fact, in our initial test when we showed more status updates from friends it led to on average 9 million more status updates written each day. Because of this, we showed people more text status updates in their News Feed.

Hangout with Andy Beal & Discuss How to Crush Bad Reviews – Jan 29

HOA - Crush Bad ReviewsI have to admit, when I was first asked if I would help lead a HOA, I wondered which Home Owners Association cared enough about reputation management. ;-)

Apparently, it’s actually a Hangout On Air where y’all can join in and listen to a discussion I’ll have with James Wirth and Erik Koto from QuestionPro.

The HOA is titled “4 Steps to CRUSH Bad Online Reviews” and I’ll be there to give my advice on handling bad online reviews as well as to talk about my upcoming book, Repped.

The Hangout will take place on January 29th at 11am PST/2pm EST.

You can register at http://bit.ly/crushbadreviews

If you’re new to Google+ Hangouts on Air – all you need is a Google+ account to register – or just come back on the day and watch live without registering.