Posted January 22, 2014 10:56 am by with 1 comment

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The new SEMPO salary survey doesn’t hold much in the way of good news for those in the search marketing space.

According to the results, overall salaries dropped more than 9% last year. While that might set off alarm bells, you need to consider that there was a 10% increase in those joining the industry for the first time–and therefore dragging down the average salary. That said, the VP level salary is down considerably since 2007.

That’s your bad news, good news, bad news, sandwich for the day. 🙂

SEMP Search Marketing Salaries 2013

  • There are too many organic hacks, they are overpaid and I think most are dangerous. If the person doing your organic search doesn’t understand how organic search fits with social, mobile, video, email, testing, optimization, and every other channel… you need to fire them today and run away.