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Amazon and Others Turn Images into Advertisements




Amazon Shop Now ToolThis past week, Amazon gave me the option of trying out their somewhat new “Publisher Studio” management tool. The tool went online this past November and the name is totally ridiculous because it doesn’t give you a clue to what it’s all about. (Which might be why I didn’t notice it before.)

What it does is turn your website / blog images into affiliate links for related products with a small “Shop now” button in the corner. This example is from my TV site. To make it work, I had to install a special toolbar (not so thrilled about that). You also have “enable” the toolbar – another pain. Apparently clearing my cache, which I do regularly, turns off the toolbar so I have to go back to Amazon every time to turn it back on.

You do the actual linking on your posted page, not in the admin. You can work in Page or Theater mode. Page mode pops you options as you scroll over images on the page. Theater mode gathers all of your images into a gallery so you can easily code each one.

The roll over pops a search box, type in your key word – in my case The Following – and you’re given a list of products to choose from. The search engine did a good job of offering appropriate links. Make the connection and you’re done. When readers scroll over the button they get this:

The Following Amazon PopUpHopefully, they click, buy and you (and I) get our affiliate payment.

As much as I dislike the toolbar fuss, this is far easier than creating text links by hand. I know there are plugins to help with that but I’ve never had much luck with those.

The big story here isn’t the affiliate linking – that’s old news. What’s newish is the concept of converting your images into ads. Images are the trend nowadays, so why not squeeze everything you can out of them? They make your text pages more inviting. There are SEO benefits if you label them correctly and now they can act as mini-salesmen.

One caveat: it’s easy to get carried away. Resist the urge to link all your photos or your site will look like one of those old school hyperlink farms. Yikes.

Just after my test run with Amazon, I found a New York Times article about a company called Kiosked. They’re tool monetizes images and video in a very similar way. They’re tool is even more sophisticated because you can use it to add multiple links to an image.

kiosked shoesIn this example, each shoes has a Kiosked button which leads to that specific item in the store. Here, it’s a choice of colors, but they can also call out each item in an outfit – hat, coat, gloves.

Their more traditional ad is a scroll of options that opens down the side of an image. You can also easily embed either type of ad in YouTube and BrightCove videos.

 

YouTube KioskedAt the top of the video is a link that says Share & Earn. This is a reward system to encourage sharing – another great idea.

I’m sure Amazon and Kiosked aren’t the first or only people to monetize images but both companies are making the process very easy and very mainstream. The fear is that it will become so easy and mainstream that 90% of the images on the web will be screaming SHOP NOW when all I really want to do is read the article.

As of right now, I think it’s a neat way of both monetizing and making your videos and images more interactive. We’ll see if I’m still using Amazon’s tool a month from now.

Have you tried image monetization? I’d like to hear about your experience.

  • http://www.jimkukral.com/ Jim Kukral

    How do you access it?

    • http://www.viralvideobox.com/ Chris Monty

      Jim, I just logged into my Amazon affiliate account, and there seems to be a new tab at the top that says “Publisher Studio.”

      • http://www.jimkukral.com/ Jim Kukral

        Ok, I don’t have that yet. I’ll keep looking.

    • cynthialil

      I’m sure I didn’t have the option before last week so it looks like they’re doing a slow rollout. When I logged in a week ago there was a huge banner at the top of my affiliate account page pushing me to give it a try.

  • mavtrevor

    This is a new form of advertisement and one that can bring sales if you have a targetted audience. From my experience though with Luminate, an ads company that monetizes the images on your site, the CTR was so low i had to remove it so as not to slow my site in any way.

    I can only use this type of advertisement on my Amazon niche site, where i know that visitors are mostly interested and almost ready to buy the products they are reading about.