GoDaddy and Others Say they’re Making eCommerce Easy
I’ve sold a lot of things online over the years. I’m on eBay and Etsy and Amazon and I’ve sold one-off items through my blogs and Craigslist and oh so many other ways. . . But last week, I decided to to fulfill my dream of building out my own ecommerce store.
Did I say dream? Try nightmare.
What’s crazy is, I’m a web-savvy gal. I’ve been building websites since the days of HTML coding and GeoCities but this ecommerce thing is throwing me for a loop. The trouble is there are so many options and so many pros and cons to each of those options, I’ve run myself in circles. One has all of the US postal options but the formatting was lousy. The other has great formatting but I have to pay for postal options. I could just pay a high fee per month right out of the gate, but honestly, I’m not sure it would help. How do people without any tech background do it?
Along comes TechCrunch with the news that GoDaddy is preparing to launch a brand new solution called “The GoDaddy Online Store.” GoDaddy is my hosting provider, so I’m instantly intrigued. The company already has a shopping cart option but they’ve teamed up with Spreecommerce to make setting up and running an ecommerce store easy for everyone.
For smaller sellers, the GoDaddy online store is meant to offer the simplicity of a template-based web designer with the power of something like Spree, which lets users build responsive websites that work on mobile, and include integrations with major payment gateways “out of the box,” so to speak.
This is a shift for Spree because they currently work with large brands and stores. GoDaddy is going to help them expand into the growing small business market and Spree is going to help GoDaddy compete with Shopify.
The launch could happen as soon as next month. No pricing has been announced but GoDaddy says it will be “reasonable.”
Tumblr for eCommerce
The Guardian tells us there’s another interesting ecommerce solution in the works from Tictail. This Swedish company just got 8 million to expand into the US.
They’ve only been around for a few years and already they’ve opened 35,000 stores. The base tool is free – use all the bandwidth you want. They make their money by selling app add-ons that customize and expand the store experience. What really sets the company apart is that they don’t just help you build a store, they teach you how to promote and sell.
To differentiate the app, they built in the Tictail Feed — a stream of messages telling retailers how to run their shop. “It could say: ‘Tweet five ideas to increase your user base'; or: ‘Write to a customer who filled up his shopping cart but didn’t end up paying’,”
Time to rethink the ecommerce solution I installed last night. . . . talk about spoiled for choice.