For much of 2012, Marketing Pilgrim was under the “attack” of a rather nasty bot. Not bad enough to take down the site, but it certainly made it difficult to wade through our Google Analytics.
Thanks to the expert research of Spider.io, we were able to finally identify the characteristics of the attack, and block the offending bot browsers. So, unlike many Google acquisitions, that leave us scratching us scratching our heads, its purchase of Spider.io and team makes a lot of sense.
Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.
No details on the price paid for Spider.io, but as Techcrunch speculates, it was probably more of an “acqui-hire” deal.