We’ve Got Smartphones and Tablets Covered: So What’s Next?

Here’s the thing about marketing and technology; as soon as you think you’ve got it all figured out, something new comes along and you have to start all over. You could let it frustrate you or you can accept it, get excited by it and make it work for you.

Look at this chart from today’s new Millennial Media Mobile Mix.

Millennial Media Device Charts Feb 2014

These charts show ad impressions by type of device. 2013 on the left compared to 2012 on the right. See the change? The smartphone portion of the pie was smaller in 2013. Not a lot, but smaller. Feature phone impressions grew slightly but most of the shift went to Non-Phone Connected Devices.

Facebook Drills Down for Ad Targeting: Includes Life Events and Relationships

Facebook targetingI’m engaged!

With that declaration Susan just opened the door to Facebook  marketers via their improved Core Audience targeting tool. The local wedding planner can hit her up, the travel agent can send her ads for a Hawaiian honeymoon, and Damian the divorce lawyer can send his contact information. . . just in case.

There’s nothing like behavioral targeting to really help sell, sell, sell.

Going forward, there will be four main targeting areas: Location, Demographics, Interests and Behaviors.

Location is exactly what it sounds like, the ability to target Facebook users in a specific area. That could be as large as a state or as small as a zip code.

WhatsApp(ened)? Facebook Paid $19B for an Instant Messaging Company? Seriously?

WhatsApp

That typical exchange? Worth, wait for it, $19 BILLION!

That’s how much Facebook just paid for messaging service WhatsApp. Who app? Exactly!

WhatsApp is the YouTube of 2014, in that it’s the largest venture back acquisition of our time–earning Sequoia approximately $3B on its $60M investment.

Crazy stuff huh?

While I’m not personally a user of WhatsApp, apparently 400M+ are using the service. That apparently caught the eye of both Google and Facebook, despite Facebook previously turning one of the co-founders down in a job interview. As Pretty Woman once said, “big mistake, huge!”

Steve Jobs once criticized Dropbox as being a feature, not a product. And, that’s kinda how I see WhatsApp. I certainly can’t see why it would be worth $19B, especially when you consider the company has vowed to never sell ads!

In Q4, 55 Percent of All Email Opens Happened on a Mobile Device

In Q4, 55% of all email opens happened on a mobile device. I’m repeating this title phrase because I know that many of you have never viewed your own customer email blasts on a mobile device – let alone multiple devices. I know this, because if you did, you wouldn’t be sending out the wonky emails that I see every time I try to read my email on my iPad.

It’s better – for sure and I’m bolstered by that fact. But the reality is that the number of mobile email readers is increasing and with that, the number of mobile initiated sales.

LinkedIn Opens Site to Long-Form Publishing: a.k.a Blogging

nIMK48mLinkedIn would like you to know that starting today, 25,000 members now have the ability to post long-form content. In other words, you can now blog on LinkedIn.

Honestly, I didn’t know you couldn’t blog on the site, but then again, I never gave it much thought. Though people have been known to leave extensive “status updates” on both LinkedIn and Facebook, they weren’t really built to handle a lot of text. And definitely not text with photos and charts – a.k.a. a typical blog post.

This new content system is designed to go along with LinkedIn’s Influencer program which already includes long-form content from Richard Branson, Martha Stewart and Bill Gates. They’re also adding new Influencers to the list including Nissan CEO Carlos Ghosn, CEO of AOL Brand Group Susan Lyne, and Financial Expert and CNBC host Suze Orman.

Top 12 Steps to a Better Online Reputation [infographic]

In my new book, Repped: 30 Days to a Better Online Reputation, I provide a practical guide to building, managing, and repairing your online reputation. To get you started, here are the top 12 steps you should take in online reputation management.

12 Steps to a Better Online Reputation

Thanks to the Avalaunch Media guys (one of our sponsors) for helping once again to create a fine infographic.

Content Theives Rake in a Quarter of a Billion in Ad Dollars Per Year

Small Content theftIt’s 2 o’clock. Do you know where your ads are?

According to the Digital Citizens Alliance, a large number of your legitimate ads are working to support online content thieves. They estimate that these rip-off sites will earn around $227 million in annual ad revenue. The 30 largest sites that specialize in downloaded movies, music and TV shows will each make more than $4 million.

Even if you don’t agree that download sites cut into entertainment industry profits, is that where you want your ad dollar to go?