Social Media Super Bowl: Did We Break Any Records?

Technically, this weekend’s Super Bowl (#SB48) broke the Twitter record but not by much. Tweeters sent 24.9 million messages about the game or the half-time show during the three and half hour telecast.

Super Bowl Tweets 2014
Last year’s number? 24.1 million. Wow, that’s closer than the game ever was!

Even though the game wasn’t as exciting as last year’s, there were still a few stand-out, exceptionally Tweetable moments.

(*TPM = Tweets Per Minute)

  • @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST): 381,605 TPM
  • Jermaine Kearse (@chopchop_15) 23-yard TD pass From Russell Wilson (@DangeRussWilson) with 3:11 remaining in 3rd quarter (9:03pm EST): 271,775 TPM
  • Malcolm Smith (@MalcSmitty) 69-yard interception return with 3:36 remaining in 2nd quarter (7:39pm EST): 244,889 TPM

Esurance Wins the Super Bowl

Let’s be honest, the reason why brands spend so much time and effort on their Super Bowl ads, is because they hope they will “go viral.” They’re even willing to spend $4M just to have it aired.

That’s why the Esurance ad is marketing brilliance.

Instead of spending $4M and hoping your ad will go viral, save the cash, and get everyone tweeting like crazy!