Social Media Super Bowl: Did We Break Any Records?
Technically, this weekend’s Super Bowl (#SB48) broke the Twitter record but not by much. Tweeters sent 24.9 million messages about the game or the half-time show during the three and half hour telecast.
Even though the game wasn’t as exciting as last year’s, there were still a few stand-out, exceptionally Tweetable moments.
(*TPM = Tweets Per Minute)
- @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST): 381,605 TPM
- Jermaine Kearse (@chopchop_15) 23-yard TD pass From Russell Wilson (@DangeRussWilson) with 3:11 remaining in 3rd quarter (9:03pm EST): 271,775 TPM
- Malcolm Smith (@MalcSmitty) 69-yard interception return with 3:36 remaining in 2nd quarter (7:39pm EST): 244,889 TPM
- End of halftime show featuring @BrunoMars and @ChiliPeppers (8:23pm EST): 229,533 TPM
- Give it Away by @ChiliPeppers featuring @BrunoMars (8:18pm EST): 215,540 TPM
Twitter says the highs were higher than last year which is what pushed this year over the top. But last year’s half-time show with Beyonce had the fingers flying faster than anything Bruno Mars did with the Red Hot Chili Peppers.
- Destiny’s Child reunion on stage: 257,500 TPM
- Singing ‘Single Ladies’: 252,500 TPM
I couldn’t find an official release but everyone’s pointing to a post from Facebook’s Public Content Manager:
“- 50 million unique people on Facebook had more than 185 million interactions – meaning posts, comments and likes – related to the Super Bowl on Sunday.
Top 5 Most Buzzed About Moments:
1) Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown
2) Jermaine Kearse catches a 23-yard touchdown pass to extend Seattle’s lead
3) Malcolm Smith intercepts Peyton Manning and returns it for a touchdown in the second quarter
4) The final whistle blows, giving the Seahawks their first Super Bowl crown
5) Demaryius Thomas scores Denver’s first and only touchdown
He also posted:
Top 5 Demos Buzzing About the Game:
1) Men 18-34
2) Women 18-34
3) Women 35-49
4) Men 35-49
5) Women 50+
In other words, everyone over the age of 18 was on Facebook, but especially younger people.
Finally, a few interesting sharing stats from Add This:
- Overall sharing was up 1% for the Super Bowl compared to 2013.
- Sharing on mobile devices grew 67% during Super Bowl Sunday compared to a year ago led by Android, which was almost doubled 2013.
- Facebook led the way on Sunday for sharing content about the Super Bowl with a 42.9% increase.
- Pinterest was up 20% year-over-year beating Facebook Like, which was up 7% year-over-year on Super Bowl Sunday.
Sounds like a good time was had by. . . . almost. . . all.