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Social Media Super Bowl: Did We Break Any Records?


Technically, this weekend’s Super Bowl (#SB48) broke the Twitter record but not by much. Tweeters sent 24.9 million messages about the game or the half-time show during the three and half hour telecast.

Super Bowl Tweets 2014
Last year’s number? 24.1 million. Wow, that’s closer than the game ever was!

Even though the game wasn’t as exciting as last year’s, there were still a few stand-out, exceptionally Tweetable moments.

(*TPM = Tweets Per Minute)

  • @Percy_Harvin 87 yard kickoff return for a TD to open 3rd quarter (8:32pm EST): 381,605 TPM
  • Jermaine Kearse (@chopchop_15) 23-yard TD pass From Russell Wilson (@DangeRussWilson) with 3:11 remaining in 3rd quarter (9:03pm EST): 271,775 TPM
  • Malcolm Smith (@MalcSmitty) 69-yard interception return with 3:36 remaining in 2nd quarter (7:39pm EST): 244,889 TPM
  • End of halftime show featuring @BrunoMars and @ChiliPeppers (8:23pm EST): 229,533 TPM
  • Give it Away by @ChiliPeppers featuring @BrunoMars (8:18pm EST): 215,540 TPM

Twitter says the highs were higher than last year which is what pushed this year over the top. But last year’s half-time show with Beyonce had the fingers flying faster than anything Bruno Mars did with the Red Hot Chili Peppers.

In 2013:

  • Destiny’s Child reunion on stage: 257,500 TPM
  • Singing ‘Single Ladies’: 252,500 TPM

tpm-five 2014

Facebook’s Numbers

I couldn’t find an official release but everyone’s pointing to a post from Facebook’s Public Content Manager:

“- 50 million unique people on Facebook had more than 185 million interactions – meaning posts, comments and likes – related to the Super Bowl on Sunday.

Top 5 Most Buzzed About Moments:

1) Percy Harvin opens the 2nd half with an 87-yard kickoff return for a touchdown
2) Jermaine Kearse catches a 23-yard touchdown pass to extend Seattle’s lead
3) Malcolm Smith intercepts Peyton Manning and returns it for a touchdown in the second quarter
4) The final whistle blows, giving the Seahawks their first Super Bowl crown
5) Demaryius Thomas scores Denver’s first and only touchdown

He also posted:

Top 5 Demos Buzzing About the Game:

1) Men 18-34
2) Women 18-34
3) Women 35-49
4) Men 35-49
5) Women 50+

In other words, everyone over the age of 18 was on Facebook, but especially younger people.

Finally, a few interesting sharing stats from Add This:

Sharing Trends

  • Overall sharing was up 1% for the Super Bowl compared to 2013.
  • Sharing on mobile devices grew 67% during Super Bowl Sunday compared to a year ago led by Android, which was almost doubled 2013.
  • Facebook led the way on Sunday for sharing content about the Super Bowl with a 42.9% increase.
  • Pinterest was up 20% year-over-year beating Facebook Like, which was up 7%  year-over-year on Super Bowl Sunday.

Sounds like a good time was had by. . . . almost. . . all.