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Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster?



youtubeIt seems the management at Google are trying to kill two birds with one stone.

First, make sure that long time Google employee Susan Wojcicki stays motivated, and most importantly, stays with Google.

Second, find someone that can take YouTube to the next level.

As re/code reports, Wojcicki is set to be named as the next head of the world’s largest video site:

Wojcicki had been interested in running her own thing, sources said, and she had also been a recruitment target for a venture capital or perhaps a CEO role…It’s unclear what Wojcicki’s move will mean for YouTube itself. Over the past few years the video site has generated grumbling from some programmers, who have found it hard to make significant money there, and from some advertisers, who would like it behave more like a TV network.

Aside from the grumblings from programmers and advertisers, all I ever seem to hear are the complaints from those that don’t like what Google did to YouTube’s comments.