When it comes to work-related reading, LinkedIn users are rarely off the clock

time-enough-at-last-350x263Last week, LinkedIn announced their new Content Marketing Score tool which is supposed to help you make the most out of your online consumables. Today, they continued down this road with a quick look at when users like to read work-related content.

When is important for one simple reason – there’s too much stuff and too little time. Like Henry Bemis, we’re all stuck in a world where there’s not enough time to consume all of the intriguing books, blog posts and papers. Because of that, we’re forced to pick, choose and prioritize based on what lands in front of us at any given moment.

Google Plus can’t beat Facebook, but can it win second place?

Googleplus homeDid you post anything on Google+ this week? If you’re an active YouTuber, you may have posted by proxy but did you actually sign in and post a photo, link or passing thought on Google+.

I hear most of you saying “nope” and I also hear you thinking. . . I meant to. . . I should. . . I think there’s a benefit to posting on Google+ but I’m not sure.

It’s not you. The numbers just don’t add up.¬† 72% of online adults visit Facebook at least once a month. For Google+ that number drops to 22%. Facebook fans hang around for six hours (says Nielsen). Google+ folks spend only 7 minutes. (There’s a joke in there somewhere.)

Facebook gets real, Foursquare taps to tweet and I’m confused

Oculus RiftWelcome to the end of the work week (for some). I thought I’d wrap up my part with a look a few stories that totally confused me this week. For example. ..

Facebook acquires Oculus VR

Oculus is an amazing company. They created The Rift, an awkward looking but very cool piece of technology that lets you move around inside a virtual world by simply moving your head. It’s the next generation of gaming technology but what does that have to do with Facebook?

I’m not the only person mystified by this match-up. Here’s a quote from the Oculus blog:

New LinkedIn tool will let you know if your content is on target

Linked In Content MarketingLinkedIn believes that content = marketing and for the second time in a week, I got to check the “Content Marketing” category box here at Marketing Pilgrim. Two times in one week doesn’t sound like much but with all the social, mobile, social, mobile, it’s nice to see companies talking about what people are talking about!

That’s what content marketing is – articles, infographics, reports, presentations, videos loaded with information that people can use, engage with and share. In the broadest sense, even Tweets and Instagram updates are forms of marketing content but for the purpose of this discussion, we’re going to talk “long form.”

LinkedIn just released two new tools to help companies figure out what to talk about and then gauge the effectiveness of the content that was released into the wild.

Freemium app biz flourishes while paid apps take a dive

appsAt least once I week I think about building an app. With the wide range of options and explosive growth, it reminds me of the early blogging days. We all jumped on the wagon to tell our tales. Some fell off along the way leaving behind a final blog post dated 2009, others turned their blogs into a successful business.

Along come apps and we’re doing the dance all over again – with one difference. You don’t need any technical skill to blog, with apps you need at least a little bit of tech know-how just to get started and a lot of know-how if you want to swim in the big pond.

You could hire someone to build it for you but that leads us to the big question – can the average guy make money with an app?

Teen Vogue says the future belongs to Instagram

Teen VogueInstagram just crossed the 200 million monthly active user mark. That’s 20 billion photos shared with an average of 60 million photos per day. Personally, I can’t see the allure of this image blasting app but my son swears by it and so do the girls of Teen Vogue.

The magazine asked 1,000 members of their “It Girl” community about how they use social media and how it affects the way they shop. The sampling was made up of all US women between the ages of 13 and 29.

Across the board, one word kept popping up again and again – Instagram. Teens labeled it the number one platform for inspiring purchases.

“If you had to pick just one social network to use, what would it be?”
#1: Instagram 

Facebook ranks #1 for social network news consumption

A new Pew study shows that Facebook is the leading social network for news consumption among U.S. adults.

PewNewsFromSocialNets650

As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:

PewFacebookNewsByTopic

The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place.

Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long: