Posted March 20, 2014 9:09 am by with 3 comments

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Take a mental picture of your current website in your head. Can you picture it? Do you see your headlines, and text and bullet points and all of those things?

Now, imagine your potential customer visiting your website for the first time and seeing all of those same things. What do you think they’re going to do? It’s probably going to be something like this.

1. Read headline. If headline grabs attention, then…

2. Move on to read first sentence. If first sentence begins to explain what problems you solve for them, then they read on…

3. At this point they are more than likely skipping…


Why are we making a text blog post about how people like to watch videos? Let’s do this in video. Watch below.

The point is…

It’s time to start thinking about how you can keep the attention of a new customer, and a simple video can do just that.

This is a guest post from our Video Channel sponsor Get your custom video for just $999!

  • Scott @ Kawntent

    I once read an article that said that people are more attracted to things that move because it’s a survival trait. “Whether it’s a lion or another human, something that moves is more likely to kill you.” Other than that, they way the video was presented keeps attention longer because it leaves you hanging. Just my 2 cents.

    • Studies have shown that people engage with video longer than text on a page.

  • When we watch a video then our mind and eyes feel relax while when we read content then both feel pressure and do some extra work to understand it. This is the basic psychology behind success of video. It works for both first time and returning visitors.